Two out of every three Latinos now believe that U.S. troops should be brought home from Iraq as soon as possible and only one in four think the U.S. made the right decision in using military force, according to a new survey by the Pew Hispanic Center.
Agency
DirecTV Hispanic AOR up for grabs.
DirecTV has sent out an RFP to several agencies for the Hispanic AOR assignment. The Vidal Partnership (TVP) will not defend.
Fresh Toyota creative from Machado Garcia-Serra.
Machado Garcia-Serra just completed production of a new Spanish-language television and radio campaign for Southeast Toyota Distributors, LLC and their dealer group entitled La Maravillosa T Street. A total of four spots were produced to support Toyota’s most popular car-based vehicles: the Corolla and the recently redesigned Camry and RAV4.
Winglatino consolidates management.
Jackie Bird, President and CEO of Winglatino, announced that the agency has fortified its national presence and capabilities, consolidating the management of its New York and Los Angeles offices. Bird will now serve as President and CEO of both operations, which had until now been managed independently.
OLE sin Paco.
New York-based OLE announced a new organizational structure after the sudden departure of the highly acclaimed Creative Director and founding partner Paco Olavarrieta.
2007 KPMG’s Auto Executive Survey.
In KPMG’s annual auto survey, many say a vast restructuring is underway. Perhaps the major reason for all this activity is big changes in what the largest and most prosperous buyer segment, baby boomers, want and value.
Short on Latino Creatives? Set Up Shop in Argentina.
In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk Processor Board and other U.S. clients. — Laurel Wentz.
