Agency

A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project.

Wal-Mart announced the roster of advertising agencies it has selected to implement its marketing campaigns going forward.

Houston based Lopez Negrete Communications keeps Hispanic AOR responsibilities after a very competitive review that included Accentmarketing and LatinWorks in the final round.

Just prior to the rowdy New Year’s weekend, the Federal Communications Commission quietly released 88 studies and documents pertaining to media consolidation and ownership, dating back to 2002.

Lopez Negrete Communications has been chosen to steward strategic and creative direction for ConAgra Foods’ ACT II Popcorn. In addition, the agency will assist with strategy and creative support for other ConAgra Foods brands such as Reddi-wip, Egg Beaters and Healthy Choice.

Zubi Advertising announced the formation of iZubi – a dedicated integrated marketing team that will lead the agency towards more innovative and memorable campaigns for its clients that forge deeper brand relationships with the evolving Hispanic consumer base. iZubi signals a reconsideration of mass media solutions in an era where consumers are seeking alternative methods to interact with products and messages.

CBS Research revealed surprising new data showing that as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.

There is a lot of good and a little bit of bad news for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.

Social networking sites such as MySpace and Facebook, which have dramatically altered the online landscape, are having a growing impact on the mobile world, too.

Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to the full-year forecast released by TNS Media Intelligence. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.

U.S. Hispanic shop Conill was named Advertising Age’s Multicultural Agency of the Year today. The Saatchi & Saatchi-owned agency, part of Publicis Groupe, was chosen for a combination of impressive 2006 growth, exceptional results for its clients like Toyota, T-Mobile and Procter & Gamble, and award-winning creative work.