Agency

Just prior to the rowdy New Year’s weekend, the Federal Communications Commission quietly released 88 studies and documents pertaining to media consolidation and ownership, dating back to 2002.

Lopez Negrete Communications has been chosen to steward strategic and creative direction for ConAgra Foods’ ACT II Popcorn. In addition, the agency will assist with strategy and creative support for other ConAgra Foods brands such as Reddi-wip, Egg Beaters and Healthy Choice.

Zubi Advertising announced the formation of iZubi – a dedicated integrated marketing team that will lead the agency towards more innovative and memorable campaigns for its clients that forge deeper brand relationships with the evolving Hispanic consumer base. iZubi signals a reconsideration of mass media solutions in an era where consumers are seeking alternative methods to interact with products and messages.

There is a lot of good and a little bit of bad news for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.

CBS Research revealed surprising new data showing that as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.

Social networking sites such as MySpace and Facebook, which have dramatically altered the online landscape, are having a growing impact on the mobile world, too.

According to Al Aguilar, chairman and CEO of San Antonio, Texas-based Creative Civilization, and the creator of the famous “Go Spurs Go” playoffs mantra, basketball and public relations have a lot in common. In accepting an invitation by the Public Relations Society of America, Laredo Chapter to present his experiences as the long time advertising agency for the San Antonio Spurs, Aguilar shared an advertising historical review and was inspired to draw on basketball analogies to illustrate his public relations insights in a simple and memorable way.

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week during the second week of March. In 1987, Congress expanded the week to a month.

THE U.S. Census Bureau has just released its new statistical abstract. I have just one question: Who the hell are these people? Nobody I know.

Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to the full-year forecast released by TNS Media Intelligence. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.