Agency

For marketers trying to increase marketing ROI this holiday season, aligning their ad expenditures with what consumers say most influence them to shop a particular store is a great place to start.

The vast majority of undocumented migrants from Mexico were gainfully employed before they left for the United States, according to a Pew Hispanic Center report released today. The report suggests that failure to find work at home does not seem to be the primary reason that the estimated 6.3 million undocumented migrants from Mexico have come to the U.S.

Several Nielsen media tracking businesses released a year-end look at the most popular media trends among Americans during 2006. This is the first time the Nielsen companies have released a compilation of “Top 10’s” for the Nielsen brands. Going forward this information will be released publicly on a regular basis.

The TV and MTV generations (and that includes almost all of us now) are not satisfied with one channel any longer — we have become multi-channel media omnivores.

The U.S. Census Bureau projected the Jan. 1, 2007, population will be 300,888,812 up 2,863,990 or 1 percent from New Year’s Day 2006.

More than half of American consumers (62 percent) do not compare prices at two or more brick and mortar stores before making most purchase decisions, according to survey results commissioned by the Grizzard Performance Group, part of one of the top 10 direct marketing firms in the U.S.

JWT announced today 70 “in” products, services and trends that will help to define 2007.

The Center for Women’s Business Research announced its biennial update of state and metro area figures for women-owned businesses. Drawing on the most recently available U.S. Census data, the research projects the numbers to 2006 and provides the most comprehensive statistical snapshot of today’s 7.7 million majority women-owned firms (firms at least 51% owned by a woman or women), as well as businesses that are 50% or more women-owned. The data released by the Center looks at the impact of these firms in individual states, regions and metropolitan areas.

Grupo Gallegos, a Long Beach, California-based agency specializing in marketing communications for the U.S. Hispanic market, announced that it is partnering with Target to provide marketing and advertising support for the company?s Target.com initiatives. The scope of the work includes strategic planning, positioning, creative development, and implementation.

On Christmas Eve, many Hispanic network TV viewers will see the all-new Ford Edge vehicle for the first time in Zubi Advertising’s 30-second “Temptation” spot. The ad showcases Ford’s latest SUV in a bold way, and is part of an integrated marketing plan developed by Zubi that includes digital media components, a mobile ringtone sweepstakes with Beyoncé, In-Cinema ads, and the most Hispanic Network TV product integrations ever for a new vehicle launch.

Weeks after some of Madison Avenue’s leading forecasters released revised – generally moderate – outlooks for U.S. and worldwide ad spending for the year ahead, new research reveals that advertisers and agency media executives are generally upbeat on their spending plans for most of the major media over the next six months.

Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007.

A new analysis from the Kaiser Family Foundation finds that kids and teens are least likely to ‘multitask’ when they are watching TV or playing videogames. The activity that is most multitasked? E-mail.