The day after Christmas is special this year. While others are throwing out empty gift boxes, shredded packing and ripped up wrapping, Univision will mark a significant anniversary. On Dec. 26, the Spanish-language network celebrates a full year of having its ratings ranked side-by-side with ABC, NBC, CBS and FOX. By Jose Cancela is Principal of Hispanic USA Inc.
Agency
Better bribes to influence Marketing & Media decisions?
If all Wal-mart’s departing marketing executive Julie Roehm got was some bribes, she needs to do some better shopping. That stuff was marked down.
The dramatic ouster of Roehm this week after a short stint as the senior vice president of marketing communications at Wal-Mart has left virtually everyone in the ad community shaking their heads. All this happened just weeks after Wal-Mart shifted agencies, giving its creative business to the newly formed Interpublic Group of Cos.’ Draft FCB, and the media buying and planning business to Carat USA.
A conversation on Latino Credit Card Use.
Increased reliance on credit cards as a way to build a credit history exposes Latino consumers to financial predators and accumulation of debt, according to the National Council of La Raza (NCLR), which released a transcript of a roundtable session from the 2006 NCLR Annual Conference, A Conversation on Latino Credit Card Use. The discussion shed light on the growing number of Latino consumers who rely on credit cards as a way to supplement their income and to build credit.
Wal-Mart to reopen $580 M Account Review.
According to Ad Age, the review is back on. FCB Draft has been fired after winning the account in the review and not allowed back into the new review.
How does this affect the US Hispanic market and Puerto Rico review? Well, we just do not know yet.
Corona Extra, Corona Light & Modelo Especial @ Casanova Pendrill.
Crown Imports LLC announced that it has named Casanova Pendrill Integrated Hispanic Communications of Costa Mesa, Calif., as its Hispanic agency of record for the company’s three principal brands: Corona Extra, Corona Light, and Modelo Especial. The Agency will handle integrated duties including strategic planning, creative development, production, media buying, promotions and public relations. Billings are not being disclosed.
No Smiley Face For Roehm: Wal-Mart Marketing Exec Axed.
One of the media Industry’s most colorful and influential client-side marketing executives, Wal-Mart’s Julie Roehm, is out after less than a year on the job. Roehm, who previously shook up the media world proposing the creation of a “Nasdaq” like trading system for buying media while a DaimlerChrysler executive, leaves Wal-Mart just two months after leading Wal-Mart’s advertising account review.
Awareness of Mobile Music options strong among Americans.
Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.
