Agency

Total advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Total ad spending during the third quarter of 2006 was up by 3.8 percent versus 2005.

U.S. Hispanic ad agencies kept up their double-digit growth in 2006 as they lured first-time Hispanic advertisers into the market, expanded their offerings in areas such as digital, and continued to go beyond Spanish-dominant Hispanics to target English speakers and even vie for some general-market assignments. by Laurel Wentz / Advertising Age.

In what is expected to be a relatively moderate year of overall ad spending growth, online advertising budgets will surge at roughly seven times the rate of the general media marketplace, one of the world’s leading ad industry forecasters predicts in its most recent outlook.

Wal-Mart has postponed to this week the announcement of the decision on which agency would be assigned the AOR responsibilities for the US Hispanic Market.

HispanicAd.com has uncovered that the winning agency has an ‘R’ in their corporate name.

Drawing a composite Hispanic consumer based on how money is spent in the marketplace suggests that advertisers see a chatty person who hopes to improve his English, and doesn’t mind tipping a few back while enjoying a Big Mac.