Agency

Wal-Mart has postponed to this week the announcement of the decision on which agency would be assigned the AOR responsibilities for the US Hispanic Market.

HispanicAd.com has uncovered that the winning agency has an ‘R’ in their corporate name.

Drawing a composite Hispanic consumer based on how money is spent in the marketplace suggests that advertisers see a chatty person who hopes to improve his English, and doesn’t mind tipping a few back while enjoying a Big Mac.

National- and state-level data from Census 2000 on who speaks English and does not, broken down by type of household, age of householder, education attainment and income.

Around forty million people are living with HIV throughout the world – and that number increases in every region every day. In the UK alone, more than 60,000 people are living with HIV and more than 7,000 more are diagnosed every year. Ignorance and prejudice are fueling the spread of a preventable disease.

World AIDS Day, 1 December is an opportunity for people worldwide to unite in the fight against HIV and AIDS. This year, it’s up to you, me and us to stop the spread of HIV and end prejudice.

The teen birth rate in the United States fell to its lowest level ever in 2005, according to the latest birth statistics for the nation, released today by the Centers for Disease Control and Prevention (CDC).

Broadband in the business world in developed countries has become a common utility. But broadband availability is still very poor in developing countries, says the Information Economy Report 2006.

Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day.

It’s that time of year when everyone begins to look forward to- or dread- their holiday office party. Even those who are excited by the prospect of an upcoming party are wary about how they should act. Some, however, seem to completely throw caution to the wind, and then wonder what they should have done differently once they’re sitting in their supervisor’s office the next day.

comScore Networks released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting Microsoft’s new Zune music player). Based on findings from comScore’s new Plan Metrix media planning tool, the study revealed that these tech-savvy consumers, who typically have an above average income, represent an attractive target for consumer electronics advertisers.

Ann Fudge, who became one of the most attacked and controversial advertising leaders on Madison Avenue, while heading Young & Rubicam, has “chosen to retire” before December 31, 2006, according to a company announcement.

The Human Rights Campaign and the Gay and Lesbian Medical Association announced a first-of-its-kind tool to rate the healthcare industry on how it treats its gay, lesbian, bisexual and transgender (GLBT) patients and to educate the GLBT community about what to expect from healthcare providers and facilities.

On Friday, December 1st, Latinos in Los Angeles will come together to observe World AIDS Day. The event is organized by BIENESTAR, the largest Latino community based organization in the United States committed to meeting the needs of people living with HIV/AIDS and those most at risk for HIV and other sexually transmitted diseases.