Agency

The feast of Posadas is one of the most-revered Christmas traditions celebrated across Mexico and other parts of Latin America. Las Posadas festivities, held every December 16th – 24th, commemorates Mary and Joseph’s journey to Bethlehem – when they were refused lodging on the night Jesus was born.

Multi Grammy winner and Latin superstar Luis Miguel and award-winning Chilean winery Vina Ventisquero have announced the U.S. launch of UNICO Luis Miguel, a 2003 Gran Reserva Chilean Cabernet Sauvignon.

Hispanic teens and adults in the United States report that they are listening to the popular iPod and other MP3 players for longer periods and at higher volumes than all teens and all adults according to polling commissioned by the American Speech-Language-Hearing-Association (ASHA) and conducted by Zogby International.

Aetna announced that it is offering health care providers, including physicians and nurses, and its internal clinical employees free access to the online, evidence-based courses, Quality Interactions: a Patient-Based Approach to Cross-Cultural Care.

The Wm. Wrigley Jr. Company will make its NASCAR debut with a partnership with Chip Ganassi Racing with Felix Sabates.

The San Jose Network Ltd. (SJN) announced the addition of Miami-based agency Firefly. This marks the latest addition to a network that already consists of 25 affiliated agencies serving 25 countries.

Fourth quarter marks the tenth anniversary of K. Fernandez & Associates, a marketing and advertising agency based in San Antonio, Texas. Founded by Karla Fernandez Parker back in 1996, her company serves a broad base of national and regional clients.

MANÁ is coming to Sprint Vision and Power VisionSM multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint. Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.

One of today’s hottest trends in mainstream public relations is ROI Measurement- specifically how metrics reporting should be factored into every strategy plan and execution. Several major industry publications have analyzed this topic consistently throughout the year. In fact, PR Week’s July 10th cover story specifically reported how ‘Metrics’ played a central role in Waggener Edstrom’s awarding of the BMC Software account worth an estimated $1 – $2 million yearly. It was noted that Return on Investment Measurement would be crucial to linking the firm’s goals to compensation- “an effort to directly tie PR to business objectives.”