Aetna announced that it is offering health care providers, including physicians and nurses, and its internal clinical employees free access to the online, evidence-based courses, Quality Interactions: a Patient-Based Approach to Cross-Cultural Care.
Agency
The Wm Wrigley Jr. Company gears up with Chip Ganassi Racing with Felix Sabates.
The Wm. Wrigley Jr. Company will make its NASCAR debut with a partnership with Chip Ganassi Racing with Felix Sabates.
The San Jose Network adds Firefly.
The San Jose Network Ltd. (SJN) announced the addition of Miami-based agency Firefly. This marks the latest addition to a network that already consists of 25 affiliated agencies serving 25 countries.
K. Fernandez Celebrates 10th year.
Fourth quarter marks the tenth anniversary of K. Fernandez & Associates, a marketing and advertising agency based in San Antonio, Texas. Founded by Karla Fernandez Parker back in 1996, her company serves a broad base of national and regional clients.
MANÁ ‘Live and in Concert’ on Sprint phones Nationwide.
MANÁ is coming to Sprint Vision and Power VisionSM multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint. Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.
Factoring PR Measurement into 2007 Budget Plans.
One of today’s hottest trends in mainstream public relations is ROI Measurement- specifically how metrics reporting should be factored into every strategy plan and execution. Several major industry publications have analyzed this topic consistently throughout the year. In fact, PR Week’s July 10th cover story specifically reported how ‘Metrics’ played a central role in Waggener Edstrom’s awarding of the BMC Software account worth an estimated $1 – $2 million yearly. It was noted that Return on Investment Measurement would be crucial to linking the firm’s goals to compensation- “an effort to directly tie PR to business objectives.”
KFC creates first brand visible from space.
KFC Corporation became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
Sony ‘Para Tu País’.
Sony Electronics announced the launch of a new service called Para Tu País, which helps U.S. consumers order Sony products and have them delivered directly to family and friends in Mexico.
El Deseo Ajeno.
Atria Books, an imprint of Simon & Schuster, Inc. and Spanish language television network Telemundo have joined together to publish the bestseller El Deseo Ajeno, a continuation of the hit Telenovela, “El Cuerpo Del Deseo.”
New population profiles released by Census Bureau
The U.S. Census Bureau’s American Community Survey (ACS) provides the latest detailed look at the nation’s rapidly changing and diverse population with the release of new population profiles by race, Hispanic origin, ancestry and age. The 2005 ACS data provide key socioeconomic and housing characteristics for about 200 selected population groups at the national and state levels.
New Data Repaints Demographic Picture of U.S. Hispanics At the ANA.
U.S. marketers are not effectively reaching the burgeoning population of U.S. Hispanics because, according to Association of Hispanic Advertising Agencies.
In many ways, Hispanic behavior and perceptions are significantly different from those of Anglos, AAHA Chairman Carl Kravetz told the ANA Multicultural conference. | ALSO: Comment on this article in the “Your Opinion” box below.
More ANA Conference Items:
Chairman Carl Kravetz, most marketers “are not speaking” that demographic’s language — but he made clear he was not talking about Spanish.
By Laurel Wentz
Courtesy of Advertising Age
