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KFC Corporation became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.

Sony Electronics announced the launch of a new service called Para Tu País, which helps U.S. consumers order Sony products and have them delivered directly to family and friends in Mexico.

Atria Books, an imprint of Simon & Schuster, Inc. and Spanish language television network Telemundo have joined together to publish the bestseller El Deseo Ajeno, a continuation of the hit Telenovela, “El Cuerpo Del Deseo.”

The U.S. Census Bureau’s American Community Survey (ACS) provides the latest detailed look at the nation’s rapidly changing and diverse population with the release of new population profiles by race, Hispanic origin, ancestry and age. The 2005 ACS data provide key socioeconomic and housing characteristics for about 200 selected population groups at the national and state levels.

U.S. marketers are not effectively reaching the burgeoning population of U.S. Hispanics because, according to Association of Hispanic Advertising Agencies.

In many ways, Hispanic behavior and perceptions are significantly different from those of Anglos, AAHA Chairman Carl Kravetz told the ANA Multicultural conference. | ALSO: Comment on this article in the “Your Opinion” box below.
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Chairman Carl Kravetz, most marketers “are not speaking” that demographic’s language — but he made clear he was not talking about Spanish.

By Laurel Wentz
Courtesy of Advertising Age

Adweek’s Marketing y Medios announced its second annual Hispanic Marketers of the Year last night at the opening dinner of the Association of National Advertisers’ (ANA) Multicultural Marketing Conference.