Adweek’s Marketing y Medios announced its second annual Hispanic Marketers of the Year last night at the opening dinner of the Association of National Advertisers’ (ANA) Multicultural Marketing Conference.
Agency
Nissan launches Shift_música.
Nissan North America, Inc. (NNA) announced the launch of Shift_música, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today’s savvy Hispanic customer.
New ‘Army Strong’ ads break.
The U.S. Army launched its new Army Strong advertising campaign on network television nationwide. The three television ads powerfully communicate the character of the U.S. Army Soldier and the unique and transformative power of the U.S. Army.
Godfathers of Hispanic marketing share their thoughts …………….
Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market.
The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.
The Multicultural Marketing Equation: Implications for Online Marketing by Dr. Korzenny.
On Wednesday, November 15, 2006 at 1:00pm EST, Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication at Florida State University and renowned Hispanic marketer and educator, will present in a webinar the findings from his latest research study, “The Multicultural Marketing Equation”, and discuss the implications for Hispanic online marketing.
Batanga to acquire LatCom.
Batanga announced that it has agreed to acquire LatCom Communications from Davidson Media Group. LatCom Communications is a leading media and entertainment company dedicated to the New Generation Latino (NGL).
Life events impact Purchase Behaviors.
Life events such as having a baby, getting married or divorced and retiring can have an impact on consumers’ purchasing behavior according to BIGresearch’s latest Simultaneous Media Survey (SIMM VIII) of over 15,000 consumers 18 years or older. Understanding the behavior shift, plus the media that these consumers say influence their purchases, can be a key element for increased marketing ROI.
Univision – heading into a closing with Haim Saban’s group – faces more flack from Televisa.
According to Inside Radio, Televisa supplies the wildly popular telenovelas that generate much of Univision’s TV revenues and was expected to be a bidder for Univision when Jerry Perenchio put it on the block. The bid never came through – but Univision reveals that Televisa lodged “an additional notice of purported breaches” of their licensing agreement, related to ad sales and editing of Televisa shows. Will this stop the sale that includes Univision Radio? Probably not – but it could delay it and add more uncertainty about the future of those telenovelas.
