Agency

Nissan North America, Inc. (NNA) announced the launch of Shift_música, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today’s savvy Hispanic customer.

The U.S. Army launched its new Army Strong advertising campaign on network television nationwide. The three television ads powerfully communicate the character of the U.S. Army Soldier and the unique and transformative power of the U.S. Army.

Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market.

The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.

On Wednesday, November 15, 2006 at 1:00pm EST, Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication at Florida State University and renowned Hispanic marketer and educator, will present in a webinar the findings from his latest research study, “The Multicultural Marketing Equation”, and discuss the implications for Hispanic online marketing.

Batanga announced that it has agreed to acquire LatCom Communications from Davidson Media Group. LatCom Communications is a leading media and entertainment company dedicated to the New Generation Latino (NGL).

Life events such as having a baby, getting married or divorced and retiring can have an impact on consumers’ purchasing behavior according to BIGresearch’s latest Simultaneous Media Survey (SIMM VIII) of over 15,000 consumers 18 years or older. Understanding the behavior shift, plus the media that these consumers say influence their purchases, can be a key element for increased marketing ROI.

According to Inside Radio, Televisa supplies the wildly popular telenovelas that generate much of Univision’s TV revenues and was expected to be a bidder for Univision when Jerry Perenchio put it on the block. The bid never came through – but Univision reveals that Televisa lodged “an additional notice of purported breaches” of their licensing agreement, related to ad sales and editing of Televisa shows. Will this stop the sale that includes Univision Radio? Probably not – but it could delay it and add more uncertainty about the future of those telenovelas.

The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit. As an extension of the IAB’s overall mission, to increase the share of advertising and marketing dollars that Interactive media captures in the marketplace, the IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies.

Dallas based Dieste Harmel & Partners is an example of the new wave of multinational Hispanic Advertising Agencies. An agency with strong independent roots and thinking that was eagerly sought after by a multinational agency conglomerate. Tony Dieste and his team have been able to put the agency in a unique position in our Industry that commands the respect of both independent and multinational agency heads alike.

As the Indian media and communications sector moves towards greater privatization and liberalization, it needs an effective regulatory regime that ensures transparency, non-dominant carrier safeguards and competitiveness. An independent authority and an effective appeals process are also needed to ensure enforcement. The experience of global developing economies like Mexico and South Africa has shown that while deregulation spurs growth, the challenge lies in evolving a balanced and pragmatic regulatory formula.

Jessica Pantanini is the Chief Operations Officer of Bromley Communications and oversee integration and quality standards at the agency’s San Antonio headquarters and satellite offices in Miami, New York and Los Angeles. Bromley Communications is another example of full service multinationally owned Hispanic Agency. How does she look at the agency world?

Dolores Kunda – CEO & President of Chicago based Lapiz leads on of the true examples of a Hispanic agency that delivers a full range of Hispanic advertising, marketing and communications solutions owned by a multinational ad agency group. We asked her the same questions once posed to the independent agency heads several weeks ago and we will see if there are any similarities or differences in thinking.

Of all U.S. adults, 72.4% own a cell phone and more than 80% of those devices have camera, text messaging and game features, according to data from Mediamark Research Inc. (MRI).

Predictably, usage of text messaging and games decreases as the age of the cell phone owner increases. However, usage of cell phone camera–a feature that typically does not include additional costs to use–is far more widespread across all ages.

In response to the profession’s need for guidance on improving quality, the Interactive Marketing Research Organization (IMRO) announced the release of IMRO Professional Standards for Database Best Practices.

By resolution 54/134 of 17 December 1999, the General Assembly designated 25 November as the International Day for the Elimination of Violence against Women, and invited governments, international organizations and NGOs to organize activities designated to raise public awareness of the problem on that day. Women’s activists have marked 25 November as a day against violence since 1981. This date came from the brutal assassination in 1960, of the three Mirabal sisters, political activists in the Dominican Republic, on orders of Dominican ruler Rafael Trujillo (1930-1961). We at HispanicAd.com bring you this article in the hopes that you will read the content and also view a commercial to experience what a women potentially goes through after violent attack.