Agency
BrandZ Most Valuable Global Brands 2024 [REPORT]
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.
Balancing long-term and short-term [INSIGHT]
As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine and using that as a basis for future campaign planning.
New Benchmark Shows We’re Making Progress with Programmatic
ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!
Radio and Trust Go Hand in Hand
Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue - media trust. Respondents were asked, "How trustworthy do you find the following sources of information?" with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some encouraging news for the radio industry and advertisers.
FELICIDADES – the MOST Multicultural Women’s US Gymnastic Team to represent the USA at the 2024 Paris Olympics
Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women's team and are heading to Paris. Go Latina Power!
The voice of our industry was heard in Cannes.
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.
AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.
HISPANICS INCREASE PRESENCE AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY
Latinos gained greater representation than ever at this year's Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year.
Out-of-Work CMOs Crash Cannes Events – Claim They Lost Their Jobs Due to Hispanic Marketing Negligence
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part of the scene throughout the Cannes Lions International Festival of Creativity, where the Hispanic Marketing Council (HMC) made a bold statement for marketers to prioritize the U.S. Hispanic Market as part of its #STOPLATINOCOATING campaign.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
New Estimates Highlight Differences in Growth Between the U.S. Hispanic and Non-Hispanic Populations
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births, according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau. Hispanics of any race grew to just over 65 million, an increase of 1.16 million (1.8%) from the prior year. This growth significantly contributed to the nation's total population gain of 1.64 million in 2023.
Gustavo Cecilio of PepsiCo on Multicultural Marketing
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission.
Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage
This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched "Da El Siguiente Paso'' or "Take the Next Step," the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that the number of Hispanic adults who own firearms has doubled since 2017.
More Than 50% of Organizations Have an AI Leader, but 88% Indicate Their AI Leader Does Not Have the Title of Chief AI Officer
A recent Gartner, Inc. poll of more than 1,800 executive leaders, revealed that 55% of organizations have an AI board. The poll also indicated 54% of organizations have a head of AI or an AI leader that orchestrates activities.
Navigating the Shift: Adapting to a Potential TikTok Ban
As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I've observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly and strategically pivot to maintain their competitive edge. As marketers, we need robust strategies for adapting digital marketing efforts to thrive, even in TikTok's potential absence. Let's jump in.
Consumers Battle Fatigue Over Food Inflation
When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall.
Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That's according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework and Guideline. The study also found that investment in diverse-owned and targeted media increased 7 percent year over year, reaching $1.1 billion.
How TV & Streaming Content Inspires Deeper Connections with Hispanic Audiences Than Social Media [REPORT]
Hispanic audiences connect deeper with TV and streaming content…even more than social media content
Nominees for 2024 Premios Juventud, the Summer’s Hottest Bash, Set to Air on July 25 Live from Puerto Rico
Univision announced the nominees for the 21st edition of Premios Juventud, with music stars Carín León, Maluma, and Peso Pluma leading with seven nominations each. Returning to heat up the summer in Puerto Rico, the season's hottest party celebrates the bold and entrepreneurial spirit of youth under the theme "Atrévete a Más."
Christian Martinez named Head of Sales for Botmaker in US
Botmaker announced the addition of Christian Martinez to its leadership team. As Country Director and Head of Sales in the U.S., Martinez brings a wealth of experience in technology, sales and partnerships to Botmaker's expansion in North America.
