According to Inside radio, plenty of speakers at a field hearing on ownership rules decried the lack of minority ownership – and the presumed shutting-out of some important points of view. Veteran producer and Maya Cinemas CEO Moctesuma Esparza made an eloquent plea for the return of tax certificates to encourage sellers to deal with minorities. He says assimilated U.S. Hispanics like himself “are invisible on television” and a change in ownership might help that. Congress killed off a previous minority tax certificate program in the mid-1990s.
Agency
Movida sponsors NASCAR’s only minority-owned team.
The Cisneros Group of Companies announced that Movida is sponsoring the FitzBradshaw NASCAR team. Racing NASCAR Busch Series team, Fitz Contreras Racing NASCAR Busch East Series team, and FitzContreras Racing NASCAR Mexico Team.
Willy Chirino spokesperson for Humana.
Michelsen Advertising, Inc. and Eventus joined forces to launch GRAMMY Award winner Willy Chirino as the new spokesperson for Humana’s Florida Hispanic market. Chirino will appear in a series of print, radio and television and outdoor ads promoting Humana’s Medicare Advantage plans beginning in late October.
Alex López Negrete honored by Latin Business Magazine.
Latin Business magazine, a bimonthly publication serving the nation’s Latino business community, has announced Alex López Negrete, Chief Executive Officer and President of Lopez Negrete Communications in Houston, will receive the “Latin Business Marketing Spirit Award” at this year’s annual gala on October 12 in the Gold Room of the historic Millennium Biltmore Hotel in Los Angeles.
Tweens and Teens: do you know the Difference?
They may be small in stature, but they have a huge influence.
No marketer should make the mistake of thinking that there is no difference between tweens and teens. The transition from childhood to adolescence is a big turning point — socially, mentally, physically and emotionally. Just ask any parent with children between the ages of 8 and 14.
Wells Fargo ready to select Hispanic AOR.
Wells Fargo has selected four finalist in their Hispanic agency search.Incumbent Anita Santiago, Acento, Cultura and Bromley Communications have moved to the final round of the review.
Walt Disney Co. @ Bromley Communications.
Walt Disney Co. has selected the Miami office of Bromley Communications to handle Florida and California oriented advertising for their theme parks.
Hispanics and the 2006 Election Fact Sheet.
This fact sheet presents estimates for the number of Hispanics who will be U.S. citizens and at least 18 years old and thus eligible to vote as of November 2006. Estimates are computed for the nation, by state and by congressional district. Also included are estimates of the number of eligible voters based on three scenarios that weigh changes in the population and potential levels of political participation.
2006 National Latino Survey.
The Latino Coalition released the results of the 2006 National Latino Survey during the 2006 Small Business Economic Summit in Washington, D.C.
