Agency

Latin Business magazine, a bimonthly publication serving the nation’s Latino business community, has announced Alex López Negrete, Chief Executive Officer and President of Lopez Negrete Communications in Houston, will receive the “Latin Business Marketing Spirit Award” at this year’s annual gala on October 12 in the Gold Room of the historic Millennium Biltmore Hotel in Los Angeles.

They may be small in stature, but they have a huge influence.

No marketer should make the mistake of thinking that there is no difference between tweens and teens. The transition from childhood to adolescence is a big turning point — socially, mentally, physically and emotionally. Just ask any parent with children between the ages of 8 and 14.

Wells Fargo has selected four finalist in their Hispanic agency search.Incumbent Anita Santiago, Acento, Cultura and Bromley Communications have moved to the final round of the review.

Walt Disney Co. has selected the Miami office of Bromley Communications to handle Florida and California oriented advertising for their theme parks.

This fact sheet presents estimates for the number of Hispanics who will be U.S. citizens and at least 18 years old and thus eligible to vote as of November 2006. Estimates are computed for the nation, by state and by congressional district. Also included are estimates of the number of eligible voters based on three scenarios that weigh changes in the population and potential levels of political participation.

The Latino Coalition released the results of the 2006 National Latino Survey during the 2006 Small Business Economic Summit in Washington, D.C.

Confia en Ti. Confia en Chase.” “Have Confidence/Believe in yourself, Have Confidence/Believe in Chase” is the tagline for a multimillion-dollar Hispanic advertising campaign recently launched by Chase Card Services. Creating greater Chase brand awareness and loyalty within the Hispanic market by delivering credit card product advertising in Spanish is the goal of the national campaign.

With a mission to bring saints and sinners together—one bottle at a time—REVOLUCIÓN announces the consumer advertising launch for Santa Rita Wines in 10 U.S. markets.

Six lucky Latinas will experience the ultimate star treatment and beauty indulgences with Caress as the brand launches the new collection of body washes. The winners of the Juega con tu Belleza Caress contest will have the chance to rediscover their playful side, be featured in a photo shoot and walk the red carpet at the exclusive “Estrella del Año” Event with actress Ana de la Reguera.

del Rivero Messianu DDB, was chosen as GolTV’s agency of record after working on a project by project basis with the Network since early April of 2006.

Warning: Satire Ahead ……. Huge demonstrations of African-Americans and Latinos have broken out in cities across the nation to protest what participants say is an excess of commercials and advertisements that have begun to appear in publications and programming controlled by minority-owned media. An estimated five million protestors have turned out in New York, Chicago, Atlanta, Los Angeles, and Detroit to say they are “mad as hell and we’re not going to take it anymore.”

Some of the articles I read prior to the AHAA convention in Miami stressed that we (Hispanic marketers) should not be so “simplistic” in our marketing approach; it seems that was the foundation for presenting the “Latino Identity” document. I disagree with that thinking and feel it’s an insult to the market.