Agency

Walt Disney Co. has selected the Miami office of Bromley Communications to handle Florida and California oriented advertising for their theme parks.

This fact sheet presents estimates for the number of Hispanics who will be U.S. citizens and at least 18 years old and thus eligible to vote as of November 2006. Estimates are computed for the nation, by state and by congressional district. Also included are estimates of the number of eligible voters based on three scenarios that weigh changes in the population and potential levels of political participation.

The Latino Coalition released the results of the 2006 National Latino Survey during the 2006 Small Business Economic Summit in Washington, D.C.

Confia en Ti. Confia en Chase.” “Have Confidence/Believe in yourself, Have Confidence/Believe in Chase” is the tagline for a multimillion-dollar Hispanic advertising campaign recently launched by Chase Card Services. Creating greater Chase brand awareness and loyalty within the Hispanic market by delivering credit card product advertising in Spanish is the goal of the national campaign.

With a mission to bring saints and sinners together—one bottle at a time—REVOLUCIÓN announces the consumer advertising launch for Santa Rita Wines in 10 U.S. markets.

Six lucky Latinas will experience the ultimate star treatment and beauty indulgences with Caress as the brand launches the new collection of body washes. The winners of the Juega con tu Belleza Caress contest will have the chance to rediscover their playful side, be featured in a photo shoot and walk the red carpet at the exclusive “Estrella del Año” Event with actress Ana de la Reguera.

del Rivero Messianu DDB, was chosen as GolTV’s agency of record after working on a project by project basis with the Network since early April of 2006.

Warning: Satire Ahead ……. Huge demonstrations of African-Americans and Latinos have broken out in cities across the nation to protest what participants say is an excess of commercials and advertisements that have begun to appear in publications and programming controlled by minority-owned media. An estimated five million protestors have turned out in New York, Chicago, Atlanta, Los Angeles, and Detroit to say they are “mad as hell and we’re not going to take it anymore.”

Some of the articles I read prior to the AHAA convention in Miami stressed that we (Hispanic marketers) should not be so “simplistic” in our marketing approach; it seems that was the foundation for presenting the “Latino Identity” document. I disagree with that thinking and feel it’s an insult to the market.

For six years, MOSI (Museum of Science & Industry) has recognized nationally distinguished Hispanic science professionals. Past honorees include a former U.S. Surgeon General, a Nobel Laureate of Chemistry, a NASA Astronaut, a Marine Biologist, and most recently, a Harvard professor of pathology and former chief of immunogenetics at Dana-Farber Cancer Institute. This year, MOSI honors an educator whose passion for science allowed her to break barriers and become the first Latin American woman to receive a Ph.D. in seismology at Columbia University; Dr. Inés Cifuentes is the 2006 National Hispanic Scientist of the Year.

As the U.S. population mushrooms by about 25 million a decade, a national Hispanic physicians group is sounding the alarm bell that unless the nation recruits and trains more medical students now, Americans will face a critical shortage of doctors in 2020 when aging baby boomers will most need medical care.

MarketTools announced its Hispanic Reach Health and Wellness Study, the first comprehensive syndicated research report to examine the perceptions, expectations and behaviors of the U.S. Hispanic community in the areas of nutrition, lifestyle and healthcare. Targeted towards advertisers, marketers and market researchers, this report delivers timely and insightful answers that enable companies to better understand U.S. Hispanics’ attitudes toward healthcare and healthy living in order to more effectively market to those audiences. The Hispanic Reach Health and Wellness Study is the first of many different syndicated research services that MarketTools will publish in 2006 and 2007.

While a typical distribution channel can be quite efficient at moving products from manufacturers to end users, it may not be a good conduit of useful information up and down the chain. In a perfect world, the manufacturer would have timely, accurate information of the location of its products in the channel, as well as pricing and discounting at each tier in the channel.

Centive together with Southborough, MA-based Theikos announced survey results that indicate an overwhelming dissatisfaction with spreadsheet-based sales compensation management systems and their inability to drive sales performance.

Manuel E. Machado, CEO/Co-Chairman of Machado/Garcia-Serra Communications (MGS), announced that Roberto Pedroso has joined the agency as Vice President/Creative Director. Mr. Pedroso will manage conception and development of advertising campaigns for regional and national clients, including Florida Power & Light Company (FPL) and Tracfone Wireless.

Minority buyers made up the fastest growing segment of all new home purchase mortgages in 2005, according to a new analysis released today at the Second Annual Mortgage Lending Industry Diversity and Emerging Markets Conference & Career Fair in the Washington, D.C. region.