Marketers are struggling to keep up with an explosion of new customer segments, sales and service channels, media, marketing approaches, products, and brands. Many have responded to fragmenting opportunities by bolting on new brands, channels, and marketing programs, but doing so increases costs and complexity while reducing organizational agility.
Agency
The Independent Hispanic Agency and their thinking by Alex López Negrete.
Alex López Negrete, President & CEO – Lopez Negrete Communications
The Multicultural Marketing Equation by Florida State University.
In the Spring of 2006 Florida State University under the leadership of Felipe Korzenny, Ph.D. – Professor and Director of the Center for Hispanic Marketing Communication conducted a multicultural online consumer research study with approximately 3000 respondents. About 1000 questionnaires each were completed by Non Hispanic Whites (NHW) and Hispanics (H); and almost 500 each by African Americans (AA) and Asians (A). The main purpose of this study was to assess the degree to which multicultural marketing efforts can aim at cultural commonalities or whether these efforts must be culturally targeted.
The Independent Hispanic Agency and their thinking by Daisy Exposito-Ulla.
Daisy Expósito-Ulla helped create the largest advertising and marketing agency in the U.S. Hispanic market. Her departure from The Bravo Group sent shockwaves through the industry, back in November 2004.
By sheer coincidence, her come-back is auspiciously taking place while our publication is conducting this series of interviews on the issue of The Independent Agency.
From the world of a global holding company, (Y&R/WPP), Expósito-Ulla has now moved into independent territory, along with partners Gloria Constanza, John Ross, Mary Miqueli, Fernando Fernandez and Jorge Ulla, who form d exposito & partners.
Where have all the wages gone?
This study uses household survey data and other sources through June of 2006 to evaluate changes in employment, wages and composition of jobs in the United States and in California.
Sales growth for Grocery Retailers not expected to keep pace with Inflation.
During “The Future of Food Retailing” Webinar sponsored by The Food Institute, Willard Bishop revealed that growth rates for six retail formats are not expected to keep pace with inflation. The six types of formats include four grocery retail formats, convenience stores that sell gas, and military outlets.
Daisy Expósito-Ulla acquires major stake in CMS Partners.
Daisy Expósito-Ulla, who helped create the largest advertising and marketing agency in the U.S. Hispanic market, has acquired a major stake in CMS/Partners, LLC. CMS, started in May 2005 by Expósito-Ulla’s former colleagues Fernando Fernández and Gloria Constanza, has grown substantially serving a diverse roster of clients. The company will now operate under the name, d expósito & partners.
