Carl J. Kravetz – Chairman/Chief Strategic Officer
cruz/kravetz:IDEAS and current President of the Association of Hispanic Advertising Agencies
Agency
The Independent Hispanic Agency and their thinking by Carl J. Kravetz.
California & NYC most popular places to live.
California, Hawaii, and Florida remain the most popular states that U.S. adults would choose to live in if they could live in any state outside of their own, according to a new Harris Poll. Last year, these states were also ranked as the “Top 3” though in a slightly different order: Hawaii has moved to #2 and Florida has dropped to #3.
Enough Already.
José Cancela is at it again, arguing that Spanish will defy the forces of linguistic assimilation and maintain its relevance for generations of U.S. born Hispanics.
Lowest unit rate is now in effect.
According to Inside Radio, the general election is scheduled for November 7 – so that means the 60-day lowest unit charge period begins. Stations must offer their best rate for each daypart to candidates – including those running for federal, state, and local office. Not included is issue advertising or ads bought by political action groups.
Customers from Miami, Los Angeles, Detroit, El Paso & Las Vegas call the most.
The average Verizon Wireless customer from Miami makes and receives more calls than Verizon Wireless customers from any other major U.S. city, according to the first Big City Wireless Use Study by Verizon Wireless, owner and operator of the nation’s most reliable wireless network. The other cities among the top five are Los Angeles, Detroit, El Paso and Las
Vegas.
Macy’s launches Fall Hispanic campaign.
Macy’s is launching a new advertising campaign for Hispanics this Fall. The campaign’s launch on September 9th comes during the beginning of the traditional Fall season for retailers and coincides with Macy’s addition of 400 new store locations nationwide.
Spanish Broadcasting System, Inc. CFO to ring the NASDAQ Stock Market Opening Bell.
Mr. Joseph Garcia, Executive Vice President and Chief Financial Officer of Spanish Broadcasting System, Inc. (SBSA) will preside over the opening bell.
Traditional employer characteristics remain most popular among job seekers.
Employers that offer interesting work, regular recognition and rewards, and opportunities for quick advancement are the most popular targets for job seekers, according to the findings of a global recruitment survey released by Accenture.
Hyundai launches new TV spot for 2007 Santa Fe.
Hyundai Motor America has announced the introduction of a new Spanish-language television spot for the all-new 2007 Santa Fe. The commercial debuted on national Spanish-language network television on September 4, 2006. The spot rounds out Hyundai’s original, Spanish-language campaign themed, Respect.
TNS: US Ad Spending grew by 4.1% & Hispanic by 20.5% in 1st Half of 2006.
Total advertising expenditures in the first six months of 2006 increased 4.1 percent to $73.0 billion as compared to the prior year period, according to data released by TNS Media Intelligence. Spanish Language Media, paced by an enormous surge in June ad spending associated with the World Cup event, rose 20.5 percent to $2.40 billion. Internet display advertising, riding five consecutive quarters of double-digit growth, rose 18.9 percent to $4.69 billion for the half-year.
