Agency
Why smarter brands benefit from branching out
Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values.
How Inflation Affects the Census Bureau’s Income and Earnings Estimates
On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 and present historical income and earnings estimates dating back to 1967.
Business Case Genomma Lab & Amazon
Currently, there are about 62 million Hispanics in the United States and by 2025, Hispanics will account for 12% of all U.S. buying power, and more than 75% of this demographic group will be using online retail channels. Within Amazon, U.S. Spanish language is a fast-growing segment. With this in mind, Genomma Lab decided to strengthen its presence on Amazon and work with Amazon’s dedicated merchandising team to drive sales of its Hispanic-affinity brands in the store.
Méndez named Chief Marketing Officer at Canela Media
Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer.
Sanchez named Chief Growth and Planning Officer at CIEN+
CIEN+ expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
No, you are not ‘over-indexing on Black’ [Here we go again a so called “DEI Expert” does not even mention US Hispanics]
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called "DEI Expert" cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is only promoting Blacks or African American? Edelman as a company knows better that this. Have you lost your compass?
Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation
Captura Group and Kellogg share insights and learnings behind award-winning multicultural campaign during HMC’s Strategic Excellence Award webinar
Henao named Chief Operating Officer at WOW MKTG
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity.
The State of Corporate Communications 2022 [REPORT]
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022.
20th Annual Hispanic Television Summit Returns In-person With Theme of “Embracing Our Culture”
After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide. The Hispanic Television Summit will be presented for the twentieth year by Broadcasting and Cable and Multichannel News magazines as one in a series of events during NYC TV Week, on Wednesday, September 14, 2022 at ETC Venues, 360 Madison Avenue in New York City.
The 2022 ROI Report [REPORT]
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have.
de la Cruz celebrates 37 years of progress, achievements and sustained growth
de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices.
Polo Norte Celebrates 30th anniversary
Polo Norte Restaurants which announced their 30th Anniversary celebration of its authentic, family-owned Cuban restaurants, which started as an ice-cream parlor in 1992 and now counts with 6 South Florida locations.
Entravision Enters into Strategic Partnership with LATV Networks
Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos.
An Agency Perspective on Talent Recruitment & Retention Strategies Reporting & Analytics [REPORTS]
Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise.
How the power of consumer connection drives success
For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, the world’s 100 most valuable brands have seen their worth skyrocket over the past 12 months. During 2021, the worth of those brands grew from $7.1tn to $8.7tn, equivalent to some 9 per cent of world GDP.
5 Things For Agencies To Know About Pricing Strategy
Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources.
The 20th Annual Hispanic Television Summit to Host Annual Hispanic Television Awards Ceremony, Wednesday, September 14, at ETC Venues in New York City
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by Ana Jurka, Telemundo’s female commentator for November’s FIFA World Cup in Qatar. The Hispanic Television Summit is presented annually by Broadcasting & Cable and Multichannel News as part of NYC TV Week.
Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.
