Th**************@********Ad.com wishes you a safe Labor Day weekend.
Agency
Who’s joining the Wal-Mart Bentonville fly-in on Friday?
On Friday of this week, all mainstream agencies in the final phase of the agency review process have been requested to appear for a briefing of the last round of the agency review. Along with the invitation to all mainstream agencies, all multicultural agencies in the last round have also been invited to observe the process.
Sitting in the bushes overlooking the Wal-Mart headquarters in Bentonville, Arkansas we have place our HispanicAd.com cyber camera. We expect to see incumbent Houston-based Lopez Negrete Communications, Austin-based LatinWorks and Miami-based Accentmarketing joining the briefings.
Could there be a wildcard?
We will have to wait and see if our cyber-camera tells all.
Brown-Forman to acquire tequila Herradura and El Jimador.
Brown-Forman Corporation announced today that it has reached agreement with Pablo Romo de la Peña and Jose Guillermo Romo de la Peña, owners of Grupo Industrial Herradura, S.A. de C.V. (Casa Herradura), to purchase substantially all of their 136-year-old company’s related assets for $876 million dollars.
USG kicks Off ‘El Mero Mero Drywalero’.
United States Gypsum Company (USG), the manufacturer of top-selling Sheetrock Brand drywall, is launching the ‘El Mero Mero Drywalero’ (The Best of the Best Drywaller) contest to honor and reward the best drywaller in Southern California.
Evoca targets U.S. Hispanic Market telephone and Internet market.
The online audio recording and sharing Web community Evoca is reaching out to Spanish speakers in the U.S. and in countries where Spanish is the main language.
Payless Shoesources launches ‘Fashion Lab’.
Payless ShoeSource announced that it is launching a new store format, called “fashion lab,” with six stores of its kind now located in premier shopping locations like New York City’s Fifth Avenue, the Mall of America, Minneapolis, Minn., and other high-fashion malls throughout the U.S. Four more Payless stores with the fashion lab format are expected by year end.
In memory of Martin Barreto.
Your contributions as a human being to this world and our Industry have made it a better place for all of us. Descanza en Paz.
Cubans in the United States.
Compared with the rest of the Hispanic population in the United States, Cubans are older, have a higher level of education, higher median household income and higher rate of home ownership. While there are important differences among Cubans, particularly between those who arrived before 1980 and those who arrived in subsequent years, as a group Cubans in the United States are distinct in many ways from the rest of the Hispanic population.
Nielsen: Hispanic HHs grow by 3.6%.
Hispanic/Latinos and Asians remain the fastest-growing national segments of the population, with television households for each increasing by 3.6 percent over last year, according to Nielsen Media Research.
Cadbury Adams USA @ The Vidal Partnership.
Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.
The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.
The Cartel Group seeking original strategy for Success.
The Cartel Group annouced that Rosario Dela Peña Garza, Executive Creative Director; Clint Allen, Cartel Impacto General Manager; and Taren Clatt; Cartel Impacto Promotions Executive have joined the team.
