Agency

As a leader, you have a clear vision for your company and are 100 percent committed to pursuing it. But something is going wrong between the creation of that vision and your company’s ability to make it happen. What that something might be is all too often a murky mystery. If you can relate to this scenario, your company is suffering from what Rick Lepsinger, president of OnPoint Consulting, calls “the strategy-execution gap.” In an effort to quantify this pervasive, frustrating problem, he conducted a survey . . . and the results were stunning.

Th**************@********Ad.com wishes you a safe Labor Day weekend.

Dallas based Dieste Harmel and Partners has named Aldo Quevedo as the new President and Chief Creative Officer of the agency. Tony Dieste become the Chairman and Chief Idea Officer at the same time, Warren Harmel becomes the CEO and Chief Insight Officer.

On Friday of this week, all mainstream agencies in the final phase of the agency review process have been requested to appear for a briefing of the last round of the agency review. Along with the invitation to all mainstream agencies, all multicultural agencies in the last round have also been invited to observe the process.

Sitting in the bushes overlooking the Wal-Mart headquarters in Bentonville, Arkansas we have place our HispanicAd.com cyber camera. We expect to see incumbent Houston-based Lopez Negrete Communications, Austin-based LatinWorks and Miami-based Accentmarketing joining the briefings.

Could there be a wildcard?

We will have to wait and see if our cyber-camera tells all.

United States Gypsum Company (USG), the manufacturer of top-selling Sheetrock Brand drywall, is launching the ‘El Mero Mero Drywalero’ (The Best of the Best Drywaller) contest to honor and reward the best drywaller in Southern California.

Brown-Forman Corporation announced today that it has reached agreement with Pablo Romo de la Peña and Jose Guillermo Romo de la Peña, owners of Grupo Industrial Herradura, S.A. de C.V. (Casa Herradura), to purchase substantially all of their 136-year-old company’s related assets for $876 million dollars.

The online audio recording and sharing Web community Evoca is reaching out to Spanish speakers in the U.S. and in countries where Spanish is the main language.

Payless ShoeSource announced that it is launching a new store format, called “fashion lab,” with six stores of its kind now located in premier shopping locations like New York City’s Fifth Avenue, the Mall of America, Minneapolis, Minn., and other high-fashion malls throughout the U.S. Four more Payless stores with the fashion lab format are expected by year end.

The face of America has changed. By 2010, one in every three people in the United States will identify themselves as a racial/ethnic minorityand women, more so than ever before, are looking for products, services, and information that cater to their unique racial, cultural, and ethnic needs. When it comes to skincare, women of African, Latin, and South Asian heritage face unique challenges in keeping skin clear and even toned.

Your contributions as a human being to this world and our Industry have made it a better place for all of us. Descanza en Paz.

Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.

The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.

The Cartel Group annouced that Rosario Dela Peña Garza, Executive Creative Director; Clint Allen, Cartel Impacto General Manager; and Taren Clatt; Cartel Impacto Promotions Executive have joined the team.