Brown-Forman Corporation announced today that it has reached agreement with Pablo Romo de la Peña and Jose Guillermo Romo de la Peña, owners of Grupo Industrial Herradura, S.A. de C.V. (Casa Herradura), to purchase substantially all of their 136-year-old company’s related assets for $876 million dollars.
Agency
USG kicks Off ‘El Mero Mero Drywalero’.
United States Gypsum Company (USG), the manufacturer of top-selling Sheetrock Brand drywall, is launching the ‘El Mero Mero Drywalero’ (The Best of the Best Drywaller) contest to honor and reward the best drywaller in Southern California.
Evoca targets U.S. Hispanic Market telephone and Internet market.
The online audio recording and sharing Web community Evoca is reaching out to Spanish speakers in the U.S. and in countries where Spanish is the main language.
Payless Shoesources launches ‘Fashion Lab’.
Payless ShoeSource announced that it is launching a new store format, called “fashion lab,” with six stores of its kind now located in premier shopping locations like New York City’s Fifth Avenue, the Mall of America, Minneapolis, Minn., and other high-fashion malls throughout the U.S. Four more Payless stores with the fashion lab format are expected by year end.
In memory of Martin Barreto.
Your contributions as a human being to this world and our Industry have made it a better place for all of us. Descanza en Paz.
Cubans in the United States.
Compared with the rest of the Hispanic population in the United States, Cubans are older, have a higher level of education, higher median household income and higher rate of home ownership. While there are important differences among Cubans, particularly between those who arrived before 1980 and those who arrived in subsequent years, as a group Cubans in the United States are distinct in many ways from the rest of the Hispanic population.
Nielsen: Hispanic HHs grow by 3.6%.
Hispanic/Latinos and Asians remain the fastest-growing national segments of the population, with television households for each increasing by 3.6 percent over last year, according to Nielsen Media Research.
Cadbury Adams USA @ The Vidal Partnership.
Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.
The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.
The Cartel Group seeking original strategy for Success.
The Cartel Group annouced that Rosario Dela Peña Garza, Executive Creative Director; Clint Allen, Cartel Impacto General Manager; and Taren Clatt; Cartel Impacto Promotions Executive have joined the team.
AMBI Skincare launches products for African, Latin, and South Asian women.
The face of America has changed. By 2010, one in every three people in the United States will identify themselves as a racial/ethnic minorityand women, more so than ever before, are looking for products, services, and information that cater to their unique racial, cultural, and ethnic needs. When it comes to skincare, women of African, Latin, and South Asian heritage face unique challenges in keeping skin clear and even toned.
‘You’re Hired!’ how to say these words to the right people.
In a tough marketplace defined by intense global competition and razor-thin profit margins, your people are everything. Think about it. Competitors can steal your ideas, copy your products, and go after your customers—but they can’t replicate the men and women who make your company work. Your employees are the innovators who come up with the next big idea that keeps your company a step ahead of the rest. That’s why it’s so critical to hire the right people, says Ruth Haag. And when you start looking for that perfect employee, you’ll find that you have your work cut out for you.
Ralph Alvarez – COO of McDonald’s Corp.
Ralph Alvarez – President of McDonald’s North America will become the new COO of McDonald’s Corp., replacing departing COO Mike Roberts.
