Cadbury Adams USA LLC has announced that The Vidal Partnership has been named its Hispanic agency of record.
The Vidal Partnership will be responsible for providing strategic counsel and direction in reaching Hispanic consumers through advertising and other marketing extensions for Cadbury Adams’ chewing gum brand portfolio.
The Cartel Group annouced that Rosario Dela Peña Garza, Executive Creative Director; Clint Allen, Cartel Impacto General Manager; and Taren Clatt; Cartel Impacto Promotions Executive have joined the team.
The face of America has changed. By 2010, one in every three people in the United States will identify themselves as a racial/ethnic minorityand women, more so than ever before, are looking for products, services, and information that cater to their unique racial, cultural, and ethnic needs. When it comes to skincare, women of African, Latin, and South Asian heritage face unique challenges in keeping skin clear and even toned.
In a tough marketplace defined by intense global competition and razor-thin profit margins, your people are everything. Think about it. Competitors can steal your ideas, copy your products, and go after your customers—but they can’t replicate the men and women who make your company work. Your employees are the innovators who come up with the next big idea that keeps your company a step ahead of the rest. That’s why it’s so critical to hire the right people, says Ruth Haag. And when you start looking for that perfect employee, you’ll find that you have your work cut out for you.
Ralph Alvarez – President of McDonald’s North America will become the new COO of McDonald’s Corp., replacing departing COO Mike Roberts.
Alternative & Innovative Marketing (AIM) adds David M. Flynn as Senior Marketing & Media Strategist.
Spam is the scourge of the Internet. It clogs inboxes, crashes servers, wastes time and money and is an abuse of privacy. More than half of the two trillion e-mail messages sent in 2006 are likely to be spam. According to the anti-spam Web site Spamhaus Project, about 200 spammers worldwide are responsible for about 80% of all spam in Europe and North America. There are an estimated 2,300 spammers in the US.
A number of popular Latino actors were honored tonight at the 21st Annual Imagen Awards at the Beverly Hilton Hotel in Beverly Hills. Hosted by Lorenzo Lamas, sixteen awards were presented in categories including film and television, plus The Imagen Foundation presented five additional awards including Creative Achievement, Lifetime Achievement, President’s Award, the Norman Lear Award, and the Foundation’s first National Leadership Award.
From Santa Barbara to Tallahassee and Birmingham to Santa Fe, the U.S. Census Bureau released for the first time key demographic and social data for areas with populations of 65,000 or more – an updated look at how the nation’s population has changed, and the first for many communities since Census 2000.
According to The Creative Group’s annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 percent) of respondents said their company’s efforts to attract new talent have increased in the past year. Placing want ads, networking and enlisting the help of staffing firms were the most commonly cited recruiting tactics.
“Acting small gets you big… All the attributes of a successful small company–the attention to detail, the willingness to work with individuals, the ability to be authentic, the fact that you don’t have policies, the fact that you’re willing to interact with the world as the world comes to you–are the things that the market now demands.” – Seth Godin, comments taken from “Across The Sound,” podcast, episode #47 (Celebrity SethMatch).
