According to The Creative Group’s annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 percent) of respondents said their company’s efforts to attract new talent have increased in the past year. Placing want ads, networking and enlisting the help of staffing firms were the most commonly cited recruiting tactics.
Agency
Getting to ‘The New Big’.
“Acting small gets you big… All the attributes of a successful small company–the attention to detail, the willingness to work with individuals, the ability to be authentic, the fact that you don’t have policies, the fact that you’re willing to interact with the world as the world comes to you–are the things that the market now demands.” – Seth Godin, comments taken from “Across The Sound,” podcast, episode #47 (Celebrity SethMatch).
Stanol – Chief Business Strategist @ al Punto.
al Punto Advertising in Tustin, California has hired Tony Stanol as Chief Business Strategist. Stanol will be working with principals and owners Eduardo Bottger and Peggy Goff to add to the agency’s bench strength in its executive ranks.
Cruz & Ortega @ Latinvox.
Latinvox announced the appointment of Al Cruz and Betti Ortega as Associate Media Director and Public Relations Group Director, respectively.
Puentes – Director of Marketing @ ACH Food Companies.
ACH Food Companies, Inc., has announced that William (Bill) Puentes has been named Director of Marketing for the Memphis-based food company, makers of Mazola Oils, Karo and Argo, among other brands.
Mercury Mambo adds to Production Team.
Mercury Mambo announced that T. Gueco has joined the firm as Director of Production Services and will oversee production and traffic of all the external deliverables for clients as well as the job flow from the creative stage to finish internally.
Castells announces Partners ‘The Fearless Foursome Forges Forward’.
Liz Castells, President/CEO of Castells just announced the promotion of three senior managers to official partners of the agency: Alfred Váldez, Raquel Tomasino, and Carlos Méndez.
Market Vision adds to creative department.
Market Vision has announced the hiring of two Hispanic ad agency “veterans” for its Creative Department.
GenerH launches ‘Cross Cultural Brand Fluency’.
Alex Sobol and Marcelino Miyares joined forces to launch GenerH, the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultural targets in a completely new and innovative way.
Victor Del Corral of Victor’s Café passed away.
For all those agency, media and US Hispanic market professionals that enjoyed Victor’s cafe in New York and Miami, we all know that Victor was a true example of fulfilling the real American dream. Having arrived in New York in 1956, Victor introduced the concept of an evening of dining to New York’s upper West side, at a reasonable cost. He introduced America to Cuba’s staple dish of Rice and Beans, which became an immediate favorite with the New York public. He later moved the restaurant, in 1980 to its current address in the heart of the theatre district, where it still stands today at 236 West 52nd Street as a New York landmark.
The Future for Media Measurement.
A Boston MIT professor predicts that the cell phone and the home computer will become integrated. That bodes well for the cell phone as a media measurement device.” said Bob Jordan President of The Media Audit, which along with its world wide research partner, Ipsos, is proposing to use the Smart Cell Phone for electronic radio and multi-media audience measurement in the US.
