From Santa Barbara to Tallahassee and Birmingham to Santa Fe, the U.S. Census Bureau released for the first time key demographic and social data for areas with populations of 65,000 or more – an updated look at how the nation’s population has changed, and the first for many communities since Census 2000.
Agency
60% of advertising and marketing executives anticipate increased hiring.
According to The Creative Group’s annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 percent) of respondents said their company’s efforts to attract new talent have increased in the past year. Placing want ads, networking and enlisting the help of staffing firms were the most commonly cited recruiting tactics.
Getting to ‘The New Big’.
“Acting small gets you big… All the attributes of a successful small company–the attention to detail, the willingness to work with individuals, the ability to be authentic, the fact that you don’t have policies, the fact that you’re willing to interact with the world as the world comes to you–are the things that the market now demands.” – Seth Godin, comments taken from “Across The Sound,” podcast, episode #47 (Celebrity SethMatch).
Stanol – Chief Business Strategist @ al Punto.
al Punto Advertising in Tustin, California has hired Tony Stanol as Chief Business Strategist. Stanol will be working with principals and owners Eduardo Bottger and Peggy Goff to add to the agency’s bench strength in its executive ranks.
Cruz & Ortega @ Latinvox.
Latinvox announced the appointment of Al Cruz and Betti Ortega as Associate Media Director and Public Relations Group Director, respectively.
Puentes – Director of Marketing @ ACH Food Companies.
ACH Food Companies, Inc., has announced that William (Bill) Puentes has been named Director of Marketing for the Memphis-based food company, makers of Mazola Oils, Karo and Argo, among other brands.
Mercury Mambo adds to Production Team.
Mercury Mambo announced that T. Gueco has joined the firm as Director of Production Services and will oversee production and traffic of all the external deliverables for clients as well as the job flow from the creative stage to finish internally.
Castells announces Partners ‘The Fearless Foursome Forges Forward’.
Liz Castells, President/CEO of Castells just announced the promotion of three senior managers to official partners of the agency: Alfred Váldez, Raquel Tomasino, and Carlos Méndez.
Market Vision adds to creative department.
Market Vision has announced the hiring of two Hispanic ad agency “veterans” for its Creative Department.
GenerH launches ‘Cross Cultural Brand Fluency’.
Alex Sobol and Marcelino Miyares joined forces to launch GenerH, the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultural targets in a completely new and innovative way.
