Latinvox announced the appointment of Al Cruz and Betti Ortega as Associate Media Director and Public Relations Group Director, respectively.
Agency
Mercury Mambo adds to Production Team.
Mercury Mambo announced that T. Gueco has joined the firm as Director of Production Services and will oversee production and traffic of all the external deliverables for clients as well as the job flow from the creative stage to finish internally.
Castells announces Partners ‘The Fearless Foursome Forges Forward’.
Liz Castells, President/CEO of Castells just announced the promotion of three senior managers to official partners of the agency: Alfred Váldez, Raquel Tomasino, and Carlos Méndez.
Market Vision adds to creative department.
Market Vision has announced the hiring of two Hispanic ad agency “veterans” for its Creative Department.
GenerH launches ‘Cross Cultural Brand Fluency’.
Alex Sobol and Marcelino Miyares joined forces to launch GenerH, the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultural targets in a completely new and innovative way.
The Future for Media Measurement.
A Boston MIT professor predicts that the cell phone and the home computer will become integrated. That bodes well for the cell phone as a media measurement device.” said Bob Jordan President of The Media Audit, which along with its world wide research partner, Ipsos, is proposing to use the Smart Cell Phone for electronic radio and multi-media audience measurement in the US.
MUSICA FRESCA TOUR by YAHOO! TELEMUNDO.
Starting in September as the country celebrates Latin culture with Hispanic Heritage Month, THE MUSICA FRESCA (Fresh Music) TOUR will showcase bands on the leading edge of modern Latin music fusion.
The Power of TV in Puerto Rico.
Televicentro, Telemundo and Univision together presented ‘The Power of television 2006’ seminar last week.
The seminar highlighted media usage pattern in television. We at HispanicAd.com through our sister publication ADnotas.com in Puerto Rico have the presentation for your continued usage and knowledge base expansion.
446M watching TV on their cell phones by 2011.
IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.
Residential broadband grew 22% during 2005.
Twice a year the Federal Communications Commission (FCC) reports on the status of the high-speed Internet access sector in the US. The FCC defines a high-speed Internet connection as one greater than 200 kilobytes per second in at least one direction.
The July report shows that there were 7.7 million new residential broadband subscribers in 2005, equating to a growth rate of 21.8% from a year earlier. The report reveals there were 4.3 million new ADSL subscribers compared with 3.4 million new cable Internet subscribers.
