Mercury Mambo announced that T. Gueco has joined the firm as Director of Production Services and will oversee production and traffic of all the external deliverables for clients as well as the job flow from the creative stage to finish internally.
Agency
Castells announces Partners ‘The Fearless Foursome Forges Forward’.
Liz Castells, President/CEO of Castells just announced the promotion of three senior managers to official partners of the agency: Alfred Váldez, Raquel Tomasino, and Carlos Méndez.
Market Vision adds to creative department.
Market Vision has announced the hiring of two Hispanic ad agency “veterans” for its Creative Department.
GenerH launches ‘Cross Cultural Brand Fluency’.
Alex Sobol and Marcelino Miyares joined forces to launch GenerH, the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultural targets in a completely new and innovative way.
Victor Del Corral of Victor’s Café passed away.
For all those agency, media and US Hispanic market professionals that enjoyed Victor’s cafe in New York and Miami, we all know that Victor was a true example of fulfilling the real American dream. Having arrived in New York in 1956, Victor introduced the concept of an evening of dining to New York’s upper West side, at a reasonable cost. He introduced America to Cuba’s staple dish of Rice and Beans, which became an immediate favorite with the New York public. He later moved the restaurant, in 1980 to its current address in the heart of the theatre district, where it still stands today at 236 West 52nd Street as a New York landmark.
The Future for Media Measurement.
A Boston MIT professor predicts that the cell phone and the home computer will become integrated. That bodes well for the cell phone as a media measurement device.” said Bob Jordan President of The Media Audit, which along with its world wide research partner, Ipsos, is proposing to use the Smart Cell Phone for electronic radio and multi-media audience measurement in the US.
MUSICA FRESCA TOUR by YAHOO! TELEMUNDO.
Starting in September as the country celebrates Latin culture with Hispanic Heritage Month, THE MUSICA FRESCA (Fresh Music) TOUR will showcase bands on the leading edge of modern Latin music fusion.
The Power of TV in Puerto Rico.
Televicentro, Telemundo and Univision together presented ‘The Power of television 2006’ seminar last week.
The seminar highlighted media usage pattern in television. We at HispanicAd.com through our sister publication ADnotas.com in Puerto Rico have the presentation for your continued usage and knowledge base expansion.
446M watching TV on their cell phones by 2011.
IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010.
Residential broadband grew 22% during 2005.
Twice a year the Federal Communications Commission (FCC) reports on the status of the high-speed Internet access sector in the US. The FCC defines a high-speed Internet connection as one greater than 200 kilobytes per second in at least one direction.
The July report shows that there were 7.7 million new residential broadband subscribers in 2005, equating to a growth rate of 21.8% from a year earlier. The report reveals there were 4.3 million new ADSL subscribers compared with 3.4 million new cable Internet subscribers.
Goya mainstream assignment goes to WingLatino.
WingLatino announced that it has been selected as the agency for Goya Foods, the nation’s largest Hispanic-owned food company in the U.S., to develop a major campaign that will be launched both in the US Hispanic and General Markets nationwide.
