Agency

Consumers typically sign up for cellular service and select a phone made by a cell phone manufacturer. But soon, service providers may start offering their own brand of cell phone. Would consumers select these phones, or want to stay with the brands they know?

The promise of wireless to be an effective and powerful tool for reaching targeted market segments makes it the hottest new medium for advertising and marketing. During the past year, both the U.S. wireless and the consumer brand communities have begun exploring mobile advertising through in-depth focus groups, market trials, and experimentation with different formats.

Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced a tentative agreement on a two-year extension to the Commercials Contracts that cover advertisements appearing on TV, radio, the Internet and new media, that would run through October 29, 2008. The extension agreement must now be ratified by both unions’ joint national board and approved by both union memberships through a joint referendum, as well as approved by the boards of both ANA and AAAA.

E-volution announced the launch of its U.S. capabilities in order to meet the growing demand of the Hispanic audience for internet and technology services.

Rapid increases in the foreign-born population at the state level are not associated with negative effects on the employment of native-born workers, according to a study by the Pew Hispanic Center that examines data during the boom years of the 1990s and the downturn and recovery since 2000.

An analysis of the relationship between growth in the foreign-born population and the employment outcomes of native-born workers revealed wide variations across the 50 states and the District of Columbia.

Like television for a previous generation, the Internet is quickly becoming the principal mode of information and communication for today’s youth. Young people now turn to the Internet to read the news, chat with their friends, play games, download music, and to shop.

The US Hispanic Chamber of Commerce (USHCC) announced that Mendoza Group, Inc. has been chosen to provide marketing and public relations services in the Philadelphia region for the Chamber’s 27th annual National Convention and Business Expo held in Philadelphia, PA from September 20 – 23, 2006.

REVOLUCIÓN Hispanic Communications has launched the first national Spanish-language effort to prevent the use of the illicit drug methamphetamine in the Hispanic community. REVOLUCIÓN developed the campaign on a pro bono basis for the Partnership for a Drug-free America and the White House Office of National Drug Control Policy.

Hormel Foods Corporation will launch its first-ever U.S. Spanish-language television commercial for SPAM, its iconic brand of canned luncheon meat. The :30 execution, developed and produced by Hormel’s Hispanic advertising agency of record, The San Jose Group (SJG), will first air on August 14, 2006.

Ricos Products Company, Inc. has selected Creative Civilization, based in San Antonio, Texas, as its marketing partner to develop and implement a number of marketing initiatives. The goal of the new marketing alliance is to enhance awareness and increase consumption for the full line of Ricos products, which enjoy market leadership in the southwest and distribution throughout the world.