Agency

REVOLUCIÓN Hispanic Communications has launched the first national Spanish-language effort to prevent the use of the illicit drug methamphetamine in the Hispanic community. REVOLUCIÓN developed the campaign on a pro bono basis for the Partnership for a Drug-free America and the White House Office of National Drug Control Policy.

Hormel Foods Corporation will launch its first-ever U.S. Spanish-language television commercial for SPAM, its iconic brand of canned luncheon meat. The :30 execution, developed and produced by Hormel’s Hispanic advertising agency of record, The San Jose Group (SJG), will first air on August 14, 2006.

Ricos Products Company, Inc. has selected Creative Civilization, based in San Antonio, Texas, as its marketing partner to develop and implement a number of marketing initiatives. The goal of the new marketing alliance is to enhance awareness and increase consumption for the full line of Ricos products, which enjoy market leadership in the southwest and distribution throughout the world.

Isabella Santo Domingo, in her own captivating wit and real-world charm, empowers women to take charge of their lives; whether it be in the boardroom or the bedroom. To her, feminism is defined by the individual, not by society. A book for men who really want to understand all the intricacies of a woman. A book for women who really want to learn how to deal with men.

The National Latino Council on Alcohol and Tobacco Prevention (LCAT) is pleased to announce that it has received a two-year $580,000 grant award from the Centers for Disease Control and Prevention, Office on Smoking and Health (CDC/OSH) . The renewal funding from CDC/OSH will support LCAT’s National Hispanic/Latino Tobacco Prevention and Control Network (NHLTPCN) , which aims to eliminate tobacco use and improve the health of the Latino community.

Major corporations in the U.S. have had extensive diversity programs in place for a couple of decades now. Such programs, which can encompass hiring and retention practices, supplier programs, philanthropic efforts including sponsorships and other types of donations, have invariably required substantial corporate resources. While companies understand that diversity efforts are beneficial to their business, corporate image as well as to the communities they serve, such efforts have typically been cost centers.

With total buying power in excess of $400 billion, Asian Americans represent the single most affluent consumer group in the United States, according to Asian Americans in the U.S, a new report from market research publisher Packaged Facts.

Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milk drinks and other beverages announced that it had begun product shipments to Mexico and Puerto Rico.

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime’s “Ugly Betty” and “Desperate Housewives.”

General Mills announced the launch of two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media represent easy, additional inventory to grow and satisfy demand. Indeed, several of the biggest media companies–like Yahoo, MSN, News Corp., IAC and others–are placing big bets on the promise of consumer-generated media as ad vehicles. CGM has arrived as a center of gravity, and advertising is following.