A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences.
Agency
Creative ad awards honor Hispanic print media campaigns.
The National Association of Hispanic Press (NAHP) will be holding a contest for creativity in Hispanic print media. The winners of the contest will be eligible to receive prizes in a variety of categories as well as participate at the Awards Reception Banquet at the Allegro Hotel in Chicago on August 25.
Avoid lines at airports.
According to a recent report from SITA (Societe Internationale de Telecommunications Aeronautiques), online plane ticket sales will make up 28% of all airline ticket sales in 2006, up from 20% in 2005. This means that of the 2 billion airline passengers worldwide, approximately 560 million use the Internet to make their bookings.
Unilever launches new Spanish language ad support for Lipton Tea to Go Stix.
Unilever announced the launch of a new Spanish language advertising campaign in support of Lipton Tea To Go, a zero-calorie*, sugar-free iced tea mix in a convenient package loaded with 80mgs of protective antioxidants per serving.
International assistance for HIV/AIDS in the developing world: taking stock of the G8.
Among international donors, the Group of 8 (G8) and the European Commission (EC) provide the bulk of donor assistance for HIV/AIDS through bilateral programs and contributions to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Women in a Wireless World.
Sprint announced the results of “Women in a Wireless World,” a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone.
Hyundai Motor America launches new Hispanic advertising campaign.
Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed “Respect”.
Zuleyka Rivera is the 5th Miss Universe for Puerto Rico.
The 18-year-old delegate from Puerto Rico was crowned at the conclusion of the 55th Annual broadcast on NBC live from Los Angeles, California
Heineken to conduct advertising agency review.
Heineken USA announced that it will conduct a competitive review of agencies for the Heineken Brand advertising account.
Payless Shoesource launches new logo.
Payless ShoeSource is launching a new logo specifically designed to support the company’s strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.
Minority advertising to determine equality on Federal Outreach for minorities.
Despite an executive order and a bill enacted into law by Congress designed to aggressively take steps to direct resources towards minority owned media, historically the federal government has not allocated a proportionally fair amount of resources to promote federal programs directed towards minorities in minority owned and minority consumed media. A study on minority advertising requested of the General Accounting Office (GAO) would determine the effectiveness of the current administration in addressing this issue.
