The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB’s Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.
Agency
Pager-like device may be reason for lower listening levels with PPM.
A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences.
Creative ad awards honor Hispanic print media campaigns.
The National Association of Hispanic Press (NAHP) will be holding a contest for creativity in Hispanic print media. The winners of the contest will be eligible to receive prizes in a variety of categories as well as participate at the Awards Reception Banquet at the Allegro Hotel in Chicago on August 25.
Avoid lines at airports.
According to a recent report from SITA (Societe Internationale de Telecommunications Aeronautiques), online plane ticket sales will make up 28% of all airline ticket sales in 2006, up from 20% in 2005. This means that of the 2 billion airline passengers worldwide, approximately 560 million use the Internet to make their bookings.
Unilever launches new Spanish language ad support for Lipton Tea to Go Stix.
Unilever announced the launch of a new Spanish language advertising campaign in support of Lipton Tea To Go, a zero-calorie*, sugar-free iced tea mix in a convenient package loaded with 80mgs of protective antioxidants per serving.
International assistance for HIV/AIDS in the developing world: taking stock of the G8.
Among international donors, the Group of 8 (G8) and the European Commission (EC) provide the bulk of donor assistance for HIV/AIDS through bilateral programs and contributions to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Women in a Wireless World.
Sprint announced the results of “Women in a Wireless World,” a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone.
Hyundai Motor America launches new Hispanic advertising campaign.
Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed “Respect”.
Zuleyka Rivera is the 5th Miss Universe for Puerto Rico.
The 18-year-old delegate from Puerto Rico was crowned at the conclusion of the 55th Annual broadcast on NBC live from Los Angeles, California
