Nielsen Monitor-Plus reports that advertising spending through the first quarter of 2006 rose 5.6% over the same period last year, due to gains across major media.
Advertising spending increased in almost all reported media, led by Internet, Spanish-Language TV and Outdoor.
Sprint announced two high-profile Latin music sponsorships— title sponsorship of the upcoming U.S. Tour of MANÁ, one of the most popular rock en Español bands, and sponsorship of a new venture with Bad Boy Latino, a new music label created by Emilio Estefan and Sean “Diddy” Combs that showcases emerging Latino artists and is distributed by Warner Music Group.
It’s that time of year again. The heat rising from the asphalt bakes our shoes and saps our energy. We gaze longingly out our windows when we hear the ice cream truck. We daydream about tropical breezes and crashing surf. And as the mercury climbs higher and higher, work ethics everywhere sink like stones. Yes, the dog days of summer can be sluggish ones. And for the men and women charged with bringing in new business, says Steve Johnson, this time of year often becomes the season of excuses.
The U.S. Hispanic population continues to grow in numbers and influence, fueling another year of anticipated double-digit growth in spending by marketers. Download copy at HispanicAd.com.
Sony tops the list in the annual Harris Poll of “best brands” for an impressive seventh consecutive year. Dell retains its No. 2 spot, while Coca-Cola, previously in the fourth position, moves up to No. 3.
The City of Miami now has an official guayabera, and it is exclusively from Guayaberas Etc., a Miami-based family-owned designer, manufacturer and retailer of the classic Latin shirts.
Miscommunication and a lack of cross-cultural understanding can hinder the effectiveness of global sourcing, according to the results of a study released by Accenture.
Americans love their electronics. More than 50% of respondents to a poll conducted by Roper for Pioneer Electronics say they plan to upgrade their home and mobile gadgets this summer.
Before they hit the store, though, 90.2% will research products on the Internet, according to another survey, this from online magazine Home Electronics Journal and BIGresearch, a Worthington, Ohio-based research company.
Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.
