Hispanic consumers are heavy users of radio, spending significant time, in particular with Spanish-language radio, according to a new study from Arbitron, Inc.
Agency
Executives dissatisfied with their companies’ ability to sense & respond to change.
Executives express widespread dissatisfaction with the ability of their organizations to assimilate and respond to business change, according to a new study issued today by the Business Performance Management Forum (BPM Forum) and webMethods, Inc. While recognizing the strategic role that IT can play in addressing these requirements, these executives also indicate that IT often fails to keep pace with the demands of their business. Due to these limitations, they face significant constraints in confronting emerging risks and opportunities, as well as additional challenges in their ability to create long-lasting competitive differentiation.
Despite automakers’ drive for more cost-effective advertising …..
Compete, Inc. announced the findings from its latest Automotive Spark! “The Price of an Automotive Shopper: Advertising Efficiency and Its Impact on Automotive Demand.”
Did you get an RFP for the Walmart Hispanic review?
In the Hispanic advertising and media business, there are several high-profile accounts that exemplify major brand and services categories. Walmart is on of these brands that is considered a ‘Hispanic Blue Chip’ agency account.
Walmart is opening up their entire advertising supplier list to reviewed, mainstream and multicultural. Houston based Lopez Negrete Communications has held the account for many years and has been invited to the review. Chicago based E. Morris Communications is also invited back to defend their portion of the African-American account,(we had previously reported that Global Hue was handling the Walmart African American portion and was in the review, we stand corrected.
