Agency

A majority of U.S. adults think domestic violence is a serious problem facing this country, according to a new Harris Poll. Furthermore, majorities of U.S. adults broadly recognize some of the major identifying characteristics of domestic violence. Finally, many U.S. adults feel that certain services should be provided to domestic violence victims and their children.

Arbitron has been hit by a double-whammy in its push to introduce a new radio audience measurement service based on its storied portable people meter system. The media industry’s self-regulatory research authority, the Media Rating Council, refused to accredit the system, and a radio industry task force evaluating proposals for new audience ratings services rejected Arbitron’s preliminary proposal as being too superficial on some crucial areas.

The Association of Sales and Marketing Executives of Puerto Rico (SME) and their Internet Committee commissioned a study on ‘C-Level Executives’ in Puerto Rico.

The purpose of the study is to better understand ‘C-Level Executives’ in Puerto Rico and their use of technology, along with their choices for their business news and information.

According to PRWeek, , following the June 5 dismissal of a contractual fraud lawsuit filed by former contractor GMMB, Los Angeles based Durazo Communications has officially closed its doors.

The Hispanic Alliance for Career Enhancement (HACE) released the results of its 2006 Latino Professional Pulse Survey. The results of the survey “Making a Difference: Attitudes and Characteristics of Today’s Latino Professionals,” depict a population that is highly educated, fully bilingual, in almost all cases legally authorized to work, and with a family structure similar to the non-Hispanic white U.S. population.

One of the largest accounts for the US Hispanic Markets is under deliberation. It has people sitting on the wire and soon it will be known who will walk away WIRE-less.

Los Angeles based Grupo Gallegos has been awarded the Hispanic AOR assignment by Foster Farms. The account was previously handled by The Bravo Group.

Telemundo Station Group has partnered with Toyota Motor Sales, USA to launch the automotive manufacturer’s new four-door and three-door lift-back Yaris models. The promotional campaign, featuring music sensation Ozomatli, is currently airing exclusively on Telemundo stations in Los Angeles, New York, Miami, Chicago, Phoenix, and San Diego, and is scheduled to run through July 2, 2006.

What business does AHAA have in entering the immigration debate? Our business. Hispanics comprise a large majority of the nearly 12 million undocumented immigrants in this country and while the arguments have raged politically and emotionally regarding the negative economic impact of this population segment, few have considered the power of this market as consumers.