The definition of vacation has changed. Time away doesn’t always translate into time off. Driven by 24/7 productivity expectations and ubiquitous mobile technology, most hard working professionals do some type of work while on vacation. Whether it’s checking email, using their Blackberry, being available to clients or colleagues by cell phone, catching up on paper work or reading trade journals, fewer Americans feel able to put their work aside and completely relax or unwind on vacation.
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Booklet targets parents of Hispanic Children With AD/HD.
The National Resource Center on AD/HD, a CDC-funded program of the patient advocacy group Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD) and the National Alliance for Hispanic Health (the Alliance) have published a free bilingual booklet, Educational Rights for Children with Attention-Deficit/Hyperactivity Disorder: A Primer for Parents.
Dayanara Torres co-authors children’s book for Crest Healthy Smiles Program.
Actress and former Miss Universe, Dayanara Torres, will release her first children’s book exclusively for Crest Healthy Smiles, a national oral health outreach program, that will help educate young children and their families about the importance of proper oral care.
What markets lead in Fast Food patronage?
Scarborough Research released an analysis of quick service and sit-down restaurant patronage in the U.S. According to Scarborough, the average adult visits a quick service restaurant such as McDonald’s or Subway 5.2 times in a given month.
Birmingham, AL, residents, however, visit a quick service restaurant 6.5 times in the average month. Louisville, KY (6.4 average visits fast food restaurant visits per month), Austin, TX (6.3 average visits), Memphis, TN (6.3 average visits) and Raleigh, NC (6.2 average visits) round out the top five local markets for frequent fast food restaurant patronage.
Bromley Communications turns 25.
Known for earning the gold at industry award ceremonies, Bromley Communications is turning silver in 2006 — marking 25 years the agency has been in the marketing communications industry. Since 1981, Bromley Communications, along with some of the agency’s early partners, helped pave the way for Hispanic marketing as we know it today.
U.S. ad spending + 5.2% and + 14.2% for Spanish Language in Q1 2006.
Total advertising expenditures in the first three months of 2006 increased 5.2 percent to $34.9 billion as compared to the prior year period, according to data released by TNS Media Intelligence.
