Actress and former Miss Universe, Dayanara Torres, will release her first children’s book exclusively for Crest Healthy Smiles, a national oral health outreach program, that will help educate young children and their families about the importance of proper oral care.
Agency
What markets lead in Fast Food patronage?
Scarborough Research released an analysis of quick service and sit-down restaurant patronage in the U.S. According to Scarborough, the average adult visits a quick service restaurant such as McDonald’s or Subway 5.2 times in a given month.
Birmingham, AL, residents, however, visit a quick service restaurant 6.5 times in the average month. Louisville, KY (6.4 average visits fast food restaurant visits per month), Austin, TX (6.3 average visits), Memphis, TN (6.3 average visits) and Raleigh, NC (6.2 average visits) round out the top five local markets for frequent fast food restaurant patronage.
Bromley Communications turns 25.
Known for earning the gold at industry award ceremonies, Bromley Communications is turning silver in 2006 — marking 25 years the agency has been in the marketing communications industry. Since 1981, Bromley Communications, along with some of the agency’s early partners, helped pave the way for Hispanic marketing as we know it today.
U.S. ad spending + 5.2% and + 14.2% for Spanish Language in Q1 2006.
Total advertising expenditures in the first three months of 2006 increased 5.2 percent to $34.9 billion as compared to the prior year period, according to data released by TNS Media Intelligence.
The Bravo Group debuts new Corporate Identity.
The Bravo Group has unveiled its new corporate identity, including a new logo and graphic identity, and also has previewed its forthcoming new website.
National Health Partners launches Hispanic advertising campaign.
National Health Partners, Inc. announced that it launched its national Hispanic advertising campaign on Thursday, June 1st.
Chespirito will beat the Power Rangers.
Bill Gates is a pretty smart guy. He’s the co-founder of Microsoft, the richest man on the planet. So, if he thinks that putting up as much as $14 billion to buy the Spanish-language television network Univision is a worthwhile investment, it must mean something.
Diversity Brands LLC launches.
Marcela Gómez, president of Hispanic Marketing Group and Maitane Zuloaga Tidwell, president of Inclusive Communications have joined Nashville-based manufacturer and marketer, Vietti Foods Company, Inc. to form Diversity Brands LLC.
