Sharon McSwain Homes, an Atlanta-based residential home builder, announced a major Hispanic marketing initiative in response to the growing need for residential housing for the fast growing Latino market in metro Atlanta.
Agency
Novamex en’Chants’ Hispanic consumers.
Novamex introduced its new Hispanic advertising with a strong focus on strategy and sales for its four brands: Jarritos, Sangria Señorial, Sidral Mundet, and Mineragua. Long-time agency of record Los Angeles-based integrated marketing communication agency Acento managed the creative component and handled media duties for the new campaign.
The sale of Televicentro in Puerto Rico could interest SBS.
Miami based Spanish Broadcasting System (SBS) has been interested in getting a foot hold in the television industry in the US Hispanic market and have been very interested in expanding their presence in Puerto Rico beyond their radio holdings.
Tips for negotiating time off in the era of 24/7connectivity.
The definition of vacation has changed. Time away doesn’t always translate into time off. Driven by 24/7 productivity expectations and ubiquitous mobile technology, most hard working professionals do some type of work while on vacation. Whether it’s checking email, using their Blackberry, being available to clients or colleagues by cell phone, catching up on paper work or reading trade journals, fewer Americans feel able to put their work aside and completely relax or unwind on vacation.
Booklet targets parents of Hispanic Children With AD/HD.
The National Resource Center on AD/HD, a CDC-funded program of the patient advocacy group Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD) and the National Alliance for Hispanic Health (the Alliance) have published a free bilingual booklet, Educational Rights for Children with Attention-Deficit/Hyperactivity Disorder: A Primer for Parents.
Dayanara Torres co-authors children’s book for Crest Healthy Smiles Program.
Actress and former Miss Universe, Dayanara Torres, will release her first children’s book exclusively for Crest Healthy Smiles, a national oral health outreach program, that will help educate young children and their families about the importance of proper oral care.
What markets lead in Fast Food patronage?
Scarborough Research released an analysis of quick service and sit-down restaurant patronage in the U.S. According to Scarborough, the average adult visits a quick service restaurant such as McDonald’s or Subway 5.2 times in a given month.
Birmingham, AL, residents, however, visit a quick service restaurant 6.5 times in the average month. Louisville, KY (6.4 average visits fast food restaurant visits per month), Austin, TX (6.3 average visits), Memphis, TN (6.3 average visits) and Raleigh, NC (6.2 average visits) round out the top five local markets for frequent fast food restaurant patronage.
