Agency

Scarborough Research released an analysis of quick service and sit-down restaurant patronage in the U.S. According to Scarborough, the average adult visits a quick service restaurant such as McDonald’s or Subway 5.2 times in a given month.

Birmingham, AL, residents, however, visit a quick service restaurant 6.5 times in the average month. Louisville, KY (6.4 average visits fast food restaurant visits per month), Austin, TX (6.3 average visits), Memphis, TN (6.3 average visits) and Raleigh, NC (6.2 average visits) round out the top five local markets for frequent fast food restaurant patronage.

Known for earning the gold at industry award ceremonies, Bromley Communications is turning silver in 2006 — marking 25 years the agency has been in the marketing communications industry. Since 1981, Bromley Communications, along with some of the agency’s early partners, helped pave the way for Hispanic marketing as we know it today.

Total advertising expenditures in the first three months of 2006 increased 5.2 percent to $34.9 billion as compared to the prior year period, according to data released by TNS Media Intelligence.

The Bravo Group has unveiled its new corporate identity, including a new logo and graphic identity, and also has previewed its forthcoming new website.

National Health Partners, Inc. announced that it launched its national Hispanic advertising campaign on Thursday, June 1st.

Bill Gates is a pretty smart guy. He’s the co-founder of Microsoft, the richest man on the planet. So, if he thinks that putting up as much as $14 billion to buy the Spanish-language television network Univision is a worthwhile investment, it must mean something.

Marcela Gómez, president of Hispanic Marketing Group and Maitane Zuloaga Tidwell, president of Inclusive Communications have joined Nashville-based manufacturer and marketer, Vietti Foods Company, Inc. to form Diversity Brands LLC.

ING, the global financial services company, has become the first sponsor of the popular Juntos en Concierto 2006 tour, a major U.S. concert tour featuring three of Latin music’s most popular artists, a groundbreaking move among financial services companies.

The D’Alessio IROLAmericas study contains the results of research conducted by Internet with 529 Latin-Americans who live in the USA, and whose countries of origin are Mexico, Puerto Rico, Costa Rica, Venezuela, Colombia, Uruguay and Argentina, who registered themselves with the help of Media Consulting, representation company which manages the US Hispanic inventory of these news sites, between January and March 2006 in the following news organizations.

The outdoor grill is unmistakably one of the more popular appliances in many households, especially during the summer holiday months.

NBA en Español and Tyson Foods announced the unveiling of a fully renovated basketball court in San Antonio. This marks the second of five court refurbishments scheduled under the initiative in the U.S for 2006.

GM announced its “GM Fuel Price Protection Program.” This regional program caps what consumers pay for gas at $1.99 a gallon when they purchase select 2006 and 2007 GM full-size utilities and mid-size cars. The program helps protect consumers against rising fuel prices by providing them with a partial credit for their fuel purchases for one year.