Based on interviews with radio listeners in ten national markets, Bridge Ratings released its monthly update of podcast use. Phone interviews were conducted with members of the Bridge Ratings Podcast Panel to measure their use of podcasts over time. This is an on-going study of podcast users 12-64 years of age who use traditional radio.
Agency
Bartenders ‘Make or Break Spirits Brands’.
Bartenders nationwide will be interviewed extensively on-camera and on-location, for the purposes of providing insights to beverage and bar product manufacturers. Why are bartenders of interest?
Honda of Miami @ Concept Café Advertising.
After a lengthy competition that lasted more than 4 months, Concept Café Advertising, Miami had been chosen by American Honda to handle part of the communications of its brand for the Miami Hispanic Market.
Univision: Is it CBS?
“We’re in the Money!” No Matter Who or When…
To sell or not to sell, that is the question. Or maybe it isn’t, especially when not being in a hurry could mean more money. The ongoing negotiations for the sale of Univision may be seeing a temporary stop, something that may end up apparently postponing the bidding yet and unexpectedly increasing the value of the network which went on the block at an estimated worth of $12 billion to $13 billion.
ViVA on a Roll with Tire Kingdom/NTB.
ViVA Partnership has been selected to handle the Hispanic marketing and advertising for Tire Kingdom and NTB operating under the TBC Corporation umbrella, the largest independent tire and automotive services retailer in the United States with over 635 tire & auto service centers nationwide.
Blacks, Hispanics, Asians & Bi-Racials weigh in on Immigration.
A new survey released by the TRUE Agency identifies and tracks the attitudes of transcultural Americans –who include Blacks, Hispanics, and Asians, as well as whites and others—about one of the country’s hot-button issues, illegal immigration.
Bonnie García buys back 100% ownership of Market Vision.
San Antonio-based Hispanic marketing agency Market Vision once again is 100 percent female- and minority-owned. Yvonne “Bonnie” García has announced her repurchase of the 49 percent share from her former partners, CoActive Marketing Group.
Dos and Don’ts for your next annual sales meeting.
The annual sales meeting is perhaps the most maligned of interactive industry events. At worst, it’s an insipid time-suck pulling feet from the street; at best, it’s an expensive boondoggle, still pulling feet from the street.
There’s no reason to lie on your resume.
Lying on resumes has reached an all-time peak from little fibs about job titles to exaggerations regarding responsibilities to fictitious claims of advanced degrees. With reports of resume padding proliferating in the press, employers are becoming more vigilant about background checking and are stepping up efforts to weed out fakers.
Global Study of High Expectation Entrepreneurship.
The first global study of high expectation entrepreneurship has found that just 9.8% of the world’s entrepreneurs expect to create almost 75% of the job generated by new business ventures. The report defines high expectation entrepreneurship as all start-ups and newly formed businesses which expect to employ at least 20 employees within five years. These ventures have far reaching consequences for the economies in which they operate, particularly because of their impact on job creation and innovation.
Global Entrepreneurship Monitor 2005 – Women and Entrepreneurship.
The Global Entrepreneurship Monitor 2005 Report on Women and Entrepreneurship is based upon survey data from more than 107,400 respondents in 35 countries. Prepared by scholars at the Center for Women’s Leadership at Babson College, the Report gives a clear indication that while women entrepreneurs often exhibit patterns of behavior similar to those of men, a gender gap nonetheless exists for entrepreneurial activity across the globe.
Isabella Sanchez Joins Tapestry Miami.
Isabella Sanchez formerly Sr. VP Director of Media Services of The Bravo Group has joined Tapestry to become the VP Managing Director of the Miami office, which opens June 1, 2006.
Consumers are uncertain about Economic Future.
According to BIGresearch’s May Consumer Intentions and Actions Survey (CIA), when asked “Do you think your children and/or grandchildren will have a better economic future than you?,” almost two thirds (62%) of the 7,500 consumers polled answered with a resounding “no.”
Consumers are ‘Spending Like There’s No Tomorrow’.
According to BIGresearch’s April Consumer Intentions and Action Survey, (CIA), almost 1/3 (31%) of consumers agree or strongly agree with the spending philosophy of “I live for today because tomorrow is uncertain.” Over 8,000 consumers participated in the monthly survey of consumers.
Even the Best Retail Environments won’t sway Shoppers on a mission.
The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the BIGresearch and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch. and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch.
