Agency

Lying on resumes has reached an all-time peak from little fibs about job titles to exaggerations regarding responsibilities to fictitious claims of advanced degrees. With reports of resume padding proliferating in the press, employers are becoming more vigilant about background checking and are stepping up efforts to weed out fakers.

The first global study of high expectation entrepreneurship has found that just 9.8% of the world’s entrepreneurs expect to create almost 75% of the job generated by new business ventures. The report defines high expectation entrepreneurship as all start-ups and newly formed businesses which expect to employ at least 20 employees within five years. These ventures have far reaching consequences for the economies in which they operate, particularly because of their impact on job creation and innovation.

The Global Entrepreneurship Monitor 2005 Report on Women and Entrepreneurship is based upon survey data from more than 107,400 respondents in 35 countries. Prepared by scholars at the Center for Women’s Leadership at Babson College, the Report gives a clear indication that while women entrepreneurs often exhibit patterns of behavior similar to those of men, a gender gap nonetheless exists for entrepreneurial activity across the globe.

Isabella Sanchez formerly Sr. VP Director of Media Services of The Bravo Group has joined Tapestry to become the VP Managing Director of the Miami office, which opens June 1, 2006.

According to BIGresearch’s May Consumer Intentions and Actions Survey (CIA), when asked “Do you think your children and/or grandchildren will have a better economic future than you?,” almost two thirds (62%) of the 7,500 consumers polled answered with a resounding “no.”

According to BIGresearch’s April Consumer Intentions and Action Survey, (CIA), almost 1/3 (31%) of consumers agree or strongly agree with the spending philosophy of “I live for today because tomorrow is uncertain.” Over 8,000 consumers participated in the monthly survey of consumers.

The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the BIGresearch and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch. and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch.

While consumers have seemed resilient in the face of higher energy costs, a tipping point may soon be in sight. According to the National Retail Federation’s (NRF) 2006 Gas Prices Consumer Intentions and Actions Survey, 76.0 percent of consumers believe fluctuating gas prices have impacted their spending habits, up from 67.2 percent in 2005 and 56.8 percent in 2004.

The Association of National Advertisers (ANA) announced that it will work with its membership to explore opportunities around the development of an Online Media Exchange. The ANA will engage senior marketers in discussing the advantages and viability of implementing an online exchange for the buying and selling of advertising.

Is your agency an apple in a whole bushel?

Public relations and advertising agency branding guru Mark Sneider explains during the Marketing Communications Agency Network (MCAN) Spring Meeting that in order for advertising and public relations agencies to succeed and break through the clutter of “me too” agencies, they must learn how to become an orange.