According to BIGresearch’s May Consumer Intentions and Actions Survey (CIA), when asked “Do you think your children and/or grandchildren will have a better economic future than you?,” almost two thirds (62%) of the 7,500 consumers polled answered with a resounding “no.”
Agency
Consumers are ‘Spending Like There’s No Tomorrow’.
According to BIGresearch’s April Consumer Intentions and Action Survey, (CIA), almost 1/3 (31%) of consumers agree or strongly agree with the spending philosophy of “I live for today because tomorrow is uncertain.” Over 8,000 consumers participated in the monthly survey of consumers.
Even the Best Retail Environments won’t sway Shoppers on a mission.
The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the The purpose and type of shopping trip play a key role in determining where shoppers go, what influences their purchases and what they buy. This is one of the latest findings compiled from the BIGresearch and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch. and MARS Advertising semi-annual Shopper Mindset Survey. The survey of over 5,500 customers is a collaborative consumer shopping insight service from MARS and BIGresearch.
Consumers adjusting to higher prices @ the Pump.
While consumers have seemed resilient in the face of higher energy costs, a tipping point may soon be in sight. According to the National Retail Federation’s (NRF) 2006 Gas Prices Consumer Intentions and Actions Survey, 76.0 percent of consumers believe fluctuating gas prices have impacted their spending habits, up from 67.2 percent in 2005 and 56.8 percent in 2004.
ANA to Champion discussion around Online Media Exchange.
The Association of National Advertisers (ANA) announced that it will work with its membership to explore opportunities around the development of an Online Media Exchange. The ANA will engage senior marketers in discussing the advantages and viability of implementing an online exchange for the buying and selling of advertising.
Agency Executives learn how to grow business through branding.
Is your agency an apple in a whole bushel?
Public relations and advertising agency branding guru Mark Sneider explains during the Marketing Communications Agency Network (MCAN) Spring Meeting that in order for advertising and public relations agencies to succeed and break through the clutter of “me too” agencies, they must learn how to become an orange.
Chase launches Spanish-language TV effort.
Chase’s Consumer Bank is launching its first-ever Spanish-language television advertising campaign on Univision and Telemundo networks.
AHAA to host Immigration forum in Washington DC.
The Association of Hispanic Advertising Agencies (AHAA), recognizing the importance of the immigration issue to the Hispanic community (the population from which we emanate and which we serve), is compelled to take part in the debate. However, rather than engaging in the political or emotional arguments that abound, AHAA is interested in focusing discussions on the economic impact that immigration action, particularly the deportation or criminalization of illegal immigrants, would likely have on the US economy.
Miller Brewing Company review for Hispanic AOR.
Over the last month, Miller brewing company has put its Hispanic account into review. Incumbent New York based The Bravo Group will defend and California based Casanova Pendrill, Miami based CreativeOnDemand and la comunidad are in the final phase of the review for the account.
