The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the Internet Advertising Revenue Report including final numbers for Q3, Q4, and full year 2005. The report states that Search, Classifieds, Display, and Rich Media all continue to grow at a healthy rate. Overall internet advertising revenues (U.S.) for 2005 totaled $12.5 billion, a new annual record exceeding 2004 by 30%. Q4 2005 internet advertising revenues totaled a record $3.6 billion, representing a 34% increase over same period in 2004.
Agency
It’s only human ……
Mercedes Colón, Director of Human Resources, resigned her post at New York’s The Bravo Group, effective April/06.
Colón had joined Bravo after the tumultuous stampede that started with the departure of the Agency’s key leaders between December 2004 and March 2005.
Her mission had been to avert the seeming unstoppable human exodus that has continued there ever since, while trimming positions on dwindling businesses.
Other also leaving are Daniel Orner, Account Supervisor/Mosaica and Ms. Colón’s Human Resources Coordinator, Aimee Perez.
Research Council begins its first study to improve TV audience measurement.
The Council for Research Excellence will soon begin its first detailed study into one of the fundamentals of television audience measurement – the quality of the research samples from which the ratings are drawn.
Census report: Migration in the United States: 2000 to 2004.
This report describes recent patterns of population redistribution within the country. Analysis focuses on net migration for different geographic areas, including regions, divisions, states, metropolitan and micropolitan statistical areas and counties. The report focuses on the post-Census 2000 period but also includes data from 1990 to 1999.
Slims on the move @ Univision.
The Mexican tycoon Carlos Slim and his family have increased their share of ownership in Univision Communications stock with a recent acquisition of $288 million.
Miller Lite honors international soccer stars with Hispanic marketing campaign.
Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the field of play.
