Agency

Mercedes Colón, Director of Human Resources, resigned her post at New York’s The Bravo Group, effective April/06.

Colón had joined Bravo after the tumultuous stampede that started with the departure of the Agency’s key leaders between December 2004 and March 2005.

Her mission had been to avert the seeming unstoppable human exodus that has continued there ever since, while trimming positions on dwindling businesses.

Other also leaving are Daniel Orner, Account Supervisor/Mosaica and Ms. Colón’s Human Resources Coordinator, Aimee Perez.

The Council for Research Excellence will soon begin its first detailed study into one of the fundamentals of television audience measurement – the quality of the research samples from which the ratings are drawn.

This report describes recent patterns of population redistribution within the country. Analysis focuses on net migration for different geographic areas, including regions, divisions, states, metropolitan and micropolitan statistical areas and counties. The report focuses on the post-Census 2000 period but also includes data from 1990 to 1999.

The Mexican tycoon Carlos Slim and his family have increased their share of ownership in Univision Communications stock with a recent acquisition of $288 million.

Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the field of play.

In a continued step towards enhancing its diversity sales and marketing efforts, the Cabletelevision Advertising Bureau (CAB) announced the release of the first Hispanic Cable Facts guide. Hispanic Cable Facts is a research tool designed to provide advertisers and their agencies intelligence that guides them in targeting the Hispanic consumer and the Latino television market viewer in particular.

A new study released by the US Internet Industry Association disputes widely accepted perceptions of minorities as second-tier Internet users. In fact, it shows English-speaking minority groups to be leading the nation in the adoption
of modern communications technology.