Agency

Coors Brewing Company revealed the newest advertising creative for Coors Light, Coors Banquet, Keystone Light and Molson Canadian at the annual Coors distributor convention in Houston.

Data for businesses engaged in sectors other than manufacturing and construction, such as retail trade where sales topped $20 billion in Puerto Rico in 2002.

Advertising spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, according to preliminary figures released by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.

Advertising spending increased in many reported media, led by Internet, Spanish-Language TV and Cable TV. Local and National Consumer Magazine advertising continued to rebound with healthy gains in 2005.

Since Univision Communications announced their intent to put the company for sale, the stock price at Univision Communications has increased over 10% in a month and a half.

On the other hand, Entravision Communications, a company closely related to Univision Communications, has enjoyed a significant ride this week.

Americans are increasingly concerned about immigration. A growing number believe that immigrants are a burden to the country, taking jobs and housing and creating strains on the health care system. Many people also worry about the cultural impact of the expanding number of newcomers in the U.S.

Yet the public remains largely divided in its views of the overall effect of immigration.

As 500,000 Latino demonstrators swept through the streets of downtown Los Angeles last week to protest immigration legislation winding its way through Congress, most of the nation was stunned, shocked and surprised. The demonstration seemed to come from nowhere, without warning. Suddenly, there it was, a massive sea of flag-waving marchers 26 blocks long; so many that it took six hours for the procession to make its way through the city.

T.S. Eliot may have believed April the cruelest month, but for American workers, February and March are right there with them. The weather is bone chilling, holiday festivities are a memory, and spring is still months away. Add the emotional challenges of the dreary season to the time-crunched, overbooked, technology-fueled frenzy that our work lives have become and it’s no wonder so many of us are on the verge of that 21st century malady . . . burnout.

An analysis of BIGresearch’s Simultaneous Media Survey (SIMM VII) by Martin Block and Don Schultz of the Medill School at Northwestern University has lead to the discovery of 8 unique media consumption clusters. The clusters will enable advertisers to better allocate dollars in the planning process for increased returns in the marketing campaigns.

Stakeholder models in Multicultural Research available here.

Brand Loyalty and Hispanics available here.

Media and Language available here.

Hispanic Category Exploration available here.

Hispanics and Financial Services available here.

Effective Market Segmentation of the Hispanic Market available here.

2050 is Now! The Multicultural Landscape available here.