Dinero vs. Money
“I don’t have everything I love, but I love everything I have”. It might sound like a romantic quote, but when my Venezuelan friend used this phrase, she was trying to explain to me what money represents to her. During our conversation, she tried to explain that money is not everything for her: “Yes, money is good, but is not the most important thing in life.
Telemundo announced it has extended the deadline to apply for the second installment of its successful writer’s workshop “Taller Telemundo: Escritores.” Originally conceived by Telemundo President, Don Browne, this year’s “Taller Telemundo: Escritores,” will offer a curriculum that specifically prepares and retains Hispanic writers interested in writing fiction (drama and comedy) for television and Telemundo’s growing digital media platform. The application process has been extended until April 23, 2006.
Arbitron Inc. announced that it will begin the rollout of the Portable People Meter (PPM SM) system as its radio ratings service in the top 50 markets.
Arbitron Inc. presented a comprehensive set of initiatives to bolster response rates and improve sample proportionality for young men in the company’s diary-based markets.
Nielsen Monitor-Plus announced an increase in spot radio coverage. Now measuring almost 60% of all radio advertising spending, Monitor-Plus continues to be the only national multi-media provider of brand-level detail for spot radio in the U.S.
Apparel and other retailers can expect increased traffic in the stores this Easter, thanks in-part to the holiday falling later in the year. The NRF 2006 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, found that 77.6 percent of Americans plan to celebrate Easter, up marginally from the previous year (75.9%). Total Easter spending is estimated to reach $12.63 billion in 2006, a significant increase from the $9.6 billion spent in 2005. This year, the average shopper expects to spend $121.72 on Easter, up from $96.51 in 2005.
Without announcement, Julio Arrieta, a Venezuelan marketer who worked in Mexico, took over the reins of the San Francisco office of The Bravo Group last Monday.
The Public Relations Coalition, an alliance of 23 industry related organizations, announced the findings of its first diversity benchmark survey today. The survey is part of the commitment made at the Coalition’s “Diversity Summit” — held last year — to increase efforts in improving diversity in the public relations and communications fields.
McDonald’s launched a national sweepstakes that will give 11 children the opportunity of a lifetime to meet and escort international soccer players during the semi final and final matches of the 2006 FIFA World Cup in Germany. The program, which runs through April 9th, is in partnership with Univision Communications.
Beck’s and Beck’s Premier Light are set to launch an extensive multicultural advertising campaign focused on the Hispanic consumer. This is the brand’s first fully integrated advertising campaign created specifically for the Hispanic market. The campaign kicks off on March 20 with television, out of home, and radio advertising. All media will launch simultaneously and run into the fall of 2006.
