The AT&T Foundation, the philanthropic arm of AT&T Inc., is promoting the development of young Latin American entrepreneurs by funding an innovative, technology-based program with a US$75,000 grant to Junior Achievement Worldwide.
Agency
Arbitron Announces Termination of Nielsen Media Research Option for PMM JV.
Arbitron Inc. announced the termination of Nielsen Media Research’s option, as granted in a May 2000 agreement, to join Arbitron in a commercial deployment of the Portable People Meter (PPM SM) in the United States.
Consumer Confidence Index Declines in February.
The Conference Board Consumer Confidence Index, which had increased in January, declined in February. The Index now stands at 101.7 (1985=100), down from 106.8 in January.
Heineken Creates New ‘Luxury Light’ Category.
Heineken USA introduction of Heineken Premium Light signifies the brand’s first major addition in a celebrated 133-year history. The creation of this new “Luxury Light” segment marks a groundbreaking moment for the U.S. light beer landscape.
ESPN Deportes Brings X Games Exhibition to Calle Ocho Festival.
ESPN Deportes announced its sponsorship of this year’s Calle Ocho Festival, the largest street festival in the U.S., taking place Sunday, March 12 in Miami, Florida. ESPN Deportes will make history by bringing X Games action to Miami for the first time ever in the event’s history. ESPN Deportes will present a Moto X exhibition, featuring top riders in the world of freestyle motocross who will perform popular mid-air tricks, including the popular “Superman” seat grab.
To Target or Not to Target: Are Hispanic Teen Car Buyers a Worthwhile Segment?
For companies trying to increase sales by understanding who buys what, analysis of target markets and buying trends is a top priority. The North American automotive industry is no different as it seeks to understand an important and growing market segment: Hispanic youth.
Are credit cards the answer for consumers without banks?
Scarborough Research released an analysis of “Unbanked” consumers – adults who do not make use of any bank or financial institution in their household. The analysis finds that almost one-quarter (22 percent) of the Unbanked used a credit card during the past three months.
The Economic Impact of the Mexico-California Relationship.
The purpose of this project is to present an analysis of the economic impact of the Mexico-California relationship. The report analyzes the benefits and costs that the immigrant and native-born Latino populations of Mexican origin contribute to the California economy. In addition, thereport presents an analysis of the Mexico-California relationship related to commerce, investment andexpenditures, and tourism.
Pepsi, Frito Lay, Gatorade, & Ralphs Supermarkets Soccer Youth Cup 2006.
Pepsi, Frito Lay, Gatorade, and Ralphs Supermarket are launching a youth soccer tournament very much awaited by Southern California, “Copa Mexico”. This will benefit the young players in Los Angeles, Orange County, San Bernardino/Riverside, San Fernando Valley, Bakersfield and San Diego in Southern California, Fresno, Sacramento, and San Jose in North California.
