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Conclusively showing that marketers need to view “urban” as a state of mind rather than a geographic place, a new report, The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle, delves into the world of the 24 million 15- to 29-year-olds who connect with hip-hop music, affiliate with hip-hop culture, and pack a robust purchasing power of $500 billion.

Total advertising expenditures in 2005 increased 3.0 percent to $143.3 billion compared to 2004, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Total advertising spending during the fourth quarter of 2005 also advanced 3.0 percent against the same period in 2004.

mun2 revealed the findings of the first major Latino youth-only national study. Top-line findings were presented at the Nokia Theatre in New York City at a research forum entitled me2: Understanding the Young Latino in America, a groundbreaking look at the values that drive the highly-coveted 14-34 year-old Latino demographic.

While the need for effective leadership is seen to be one of growing importance, the means to achieve it are far from clear. So where does one turn for guidance, and where do efforts get focused?

The Guardian Life Insurance Company of America announced its national awards program for young Hispanic entrepreneurs entitled “Latino Entrepreneurial Award of Distinction” (LEAD). The program is designed to recognize the entrepreneurial and community efforts of Latino students ages 12 to 18 and marks the expansion of Guardian’s Hispanic initiative.

It has been seen throughout history that every human being needs a sense of belongingness in the society. Society as a whole is a complex set of different groups in which people associate themselves to use as a reference. Therefore, people tend to identify themselves with these groups according to why they think that they belong to it, or may identify with such groups without belonging to them.

Bridge Ratings recently completed its first six month analysis of in-car cell phone use and its potential impact on other in-car listening including that of radio. The study was commissioned by a wireless company in 2005 as part of a multi-year consumer study.

While 33% of the viewers of the Academy Awards telecasts reported they go to the movies once a month or more, nearly 41% attend the movies less than once a month, according to an audience profile using Mediamark Research Inc. (MRI) data.