Agency

This past Thursday, Cingular kicked-off the “by invitation only” CSL series in Los Angeles, which featured performances of his reggaetón hits Gasolina and Lo que pasó, pasó by Grammy Award winner Daddy Yankee and a special guest appearance by The Pussycat Dolls, whose singles “Don’t Cha” and “Stickwitu” have become major pop hits.

Santa Ana based Hispanic agency Bumpercar, Inc. announced that Enrique Turegano, COO of Bumpercar, Inc. has left the agency he helped found to position himself as an independent marketing consultant.

The San Antonio Advertising Federation honored the best in advertising created by local advertising talents at the 38th Annual ADDY Awards on February 11, 2006 at the Henry B. Gonzalez Convention Center.

The role of reference groups in the decision making process is of great importance to marketers. If you understand how people make choices you can more affectively market towards them.

To fully understanding the role of culture within the Hispanic market, marketers have focused of the differences between groups of Hispanics. The Hispanic market is so dynamic and varied that it is impossible to pigeonhole every Latino into one effective category.

Hill, Holliday’s Hispanic marketing practice based in Miami announced that, it has changed its name to abecé. Abecé is the Spanish pronunciation of the first three letters of the alphabet (a, b, c). The name represents the way in which the practice approaches Hispanic marketing by starting with the fundamentals, the building blocks of a strategic communications program that touches the hearts and minds of its target audience within the diverse Hispanic market.

Director of the White House Office of National Drug Control Policy (ONDCP) John P. Walters, Seventeen magazine, and teen medical experts today released a new analysis of recent findings on drug and alcohol use trends among girls. Despite commonly held beliefs that boys are at higher risk for using illegal substances, data indicate that girls have caught up with boys in illicit drug and alcohol use and have actually surpassed boys in cigarette and prescription drug use. There are also more girls who are new users of substances than boys.

According to Radio & records magazine, given the media-ownership restrictions facing potential suitors like CBS and News Corp., philosophical conflicts with Comcast and potential shareholder resistance at Time Warner, Merrill Lynch analyst Jessica Reif Cohen says a private equity bidder could emerge as the new owner of Univision, should the company ultimately be sold.

Hispanic hair care manufacturer and distributor, Activate Beauty, Inc., announced its selection of West LA-based cruz/kravetz: IDEAS as its Agency Of Record nationwide for their advertising, marketing and public relations efforts.