Agency

The Women’s Automotive Association International (WAAI) will honor Tere Zubizarreta, President and CEO of Zubi Advertising, one of the largest independent Hispanic advertising agencies in the U.S., with its “Spirit of Leadership” award at its annual luncheon on February 11th in Orlando, FL. Mrs. Zubizarreta was chosen for the esteemed award for her significant accomplishments in the automotive advertising industry and her innumerous contributions to the Hispanic community.

Gay and lesbian adults were more likely than heterosexual adults to say that more than last year, they would consider shopping for holiday gifts based on a store’s reputation as a good corporate citizen, according to a nationwide online survey of U.S. adults conducted prior to the holidays in December 2005.

Two recent surveys conducted for the American Advertising Federation (AAF) reveal that with an increased need for talent, advertising industry executives are facing significant challenges regarding recruiting, multicultural marketing and retaining minority talent.

Dieste Harmel & Partners announced the creation of the first Hispanic advertising podcast, AlterLatino. Borrowing its format from radio programming, AlterLatino focuses on advertising, marketing, media, sales, consumer relations and other topics of interest related to the industry.

Bumpercar, Inc. has been awarded the CA business of AutoNation, the country’s largest group of automotive dealers. The account, pitched in conjunction with strategic partner DGWB will be focused on the Power Automotive Group from Southern California, although work for AutoWest from Northern California is also included.

A new book gives the sales professional in-depth cultural understanding and ethnic awareness for working with the rapidly growing population of Latinos in the U.S. Dr. Erlich effectively explains how to differentiate generations of Hispanics by their connection to their culture and, in doing so, clarifies how, and why Hispanic culture has shaped the prospect’s approach to a sales transaction.

Univision Communications Inc. announced that its Board of Directors has decided to begin a process to explore strategic alternatives to enhance shareholder value, including but not limited to the raising of capital through the sale of securities or assets of the Company, a recapitalization, strategic acquisitions, and the combination, sale or merger of the Company with another entity.

Most programs intended to prevent or reduce HIV/AIDS have focused on “safe sex” and the use of condoms, both in this country and abroad. The use of condoms and other contraceptives have also been central to many campaigns to reduce unwanted pregnancies, particularly among teenage girls. However, some conservatives and religious critics of these programs are concerned that promoting condom use encourages promiscuity. This has apparently led to an increase in programs designed to promote abstinence from sex before marriage as a safer and more moral way to prevent HIV/AIDS and unwanted pregnancies. The question is, do these programs work?

Drinking hot beverages at work can help workers be more productive according to a new survey released by the National Automatic Merchandising Association (NAMA). The research indicates 79 percent of employed U.S. adults with access to office hot beverage service at work report that they are more productive and 63 percent view coffee as a good way for people to get some energy, according to NAMA VP of Membership Services and Coffee Service Dean Gilland.

Clairol announced the signing of model and former Miss Universe (1993), Dayanara Torres, as the new brand ambassador for Hydrience haircolor.

Most people don’t lose their jobs overnight – unless they’ve been caught stealing, giving away company secrets or in an uncompromising position with a subordinate. Even if your company’s been bought, sold or reorganized, a layoff is not immediately in the cards for everyone.

CEO departures at the largest 1000 companies reached record levels according to global communications consultancy Burson-Marsteller’s 2005 CEO Succession Tracking Survey. Since 2000, nearly one-half (470) of Fortune 1000 companies have a new CEO sitting in the corner office.

Geoscape unveiled its 2006 geo-demographic database, which illustrates thousands of powerful facts from across the nation at micro and macro levels of geography.

Hispanic Tu Agencia /HTA Group and La Fusion Latina Latino Americana have merged under the Latin Fusion Group, Inc. to create an integrated advertising, marketing, promotions and communications company.