Traditional mass media has been rendered nearly obsolete among first-time vehicle buyers, according to a study released by the Polk Center for Automotive Studies.
Agency
Cristina Saralegui & Diageo come together to benefit the Hispanic community.
Diageo in partnership with Cristina Saralegui, a 30-year veteran journalist and leading Hispanic advocate, have launched the Estamos Unidos con un Propósito campaign in seven major Hispanic markets.
Teens Believe Nation On ‘Wrong Track’ Yet Hopeful For Future.
More than half of teens in a new survey by Teenage Research Unlimited (TRU) believe the nation is headed in the wrong direction—surprising news from a generational cohort often described as carefree and optimistic.
Corporate Leaders in Hispanic Marketing Also Lead in Creating Shareholder Value.
The breakthrough results of the first phase of a study that indicates that companies seriously investing in Latino markets have a significant edge in accelerating shareholder value creation, according to the Santiago Solutions Group (SSG) study “Does a Well-Resourced Hispanic Corporate Strategy Translate into Shareholder Value Creation?” The study found that the companies that allocate the highest percentage of advertising resources to Hispanic marketing produce an average return on equity that is four times higher than the followers.
Nielsen To Use Computers When Interviewing Hispanic Households.
Nielsen media Research last week informed clients it would begin utilizing an electronic data collection system for conducting in-person interviews with prospective Hispanic households in its national and local samples beginning in April.
Consumer Confidence Index Rises Again.
The Conference Board Consumer Confidence Index, which had increased in December, improved further in January. The Index now stands at 106.3 (1985=100), up from 103.8 in December. The Present Situation Index rose to 128.4 from 120.7. The Expectations Index declined to 91.5 from 92.6 last month.
Hyundai @ del Rivero Messianu DDB
Hyundai Motor America announced that Del Rivero Messianu DDB (dRM DDB), headquartered in Coral Gables, FL has been selected as the company’s Hispanic advertising agency. The selection concludes an agency review which began in early October.
Novamex assigns AOR responsibilities to Acento.
After a four-month Hispanic agency review, Los Angeles-based integrated marketing communication agency Acento not only retained creative duties for Novamex, the maker of fruit flavor drinks imported from Mexico and other packaged goods, but has also been awarded media planning and buying.
Global Auto Executive Survey.
In this year of record sales for some, record losses for others, and—not coincidentally—record sales incentives, the automotive executives we surveyed are increasingly mixed in their sense of a wide variety of issues.
